Job Title

Job Title: UGC Content Creator roleEmployment: Full-time Location: Gurugram, HaryanaRole Overview:We are looking for a camera-friendly, confident, and creative on-screen personality to become the brand face of Hi Tours Group. This role is ideal for someone who loves travel, storytelling, and short-form video, and enjoys being both in front of and behind the camera. You will be responsible for creating engaging UGC-style content, building a digital community, and bringing the brand’s travel experiences to life across social platforms.Key Result Areas (KRAs):Content Creation & On-Camera PresenceAct as the on-camera host and brand representative for Hi Tours GroupFeature in short-form videos, reels, and travel-led contentDeliver confident, authentic, and engaging performances on cameraConceptualization & ScriptingIdeate and conceptualize UGC-style travel content aligned with brand toneScript short-form content including hooks, transitions, and CTAsStay updated with reel trends, formats, and platform best practicesShooting & Production CoordinationExecute on-ground shoots including destinations, hotels, experiences, and office-based contentCoordinate with the editing and marketing teams to ensure timely deliveryProvide creative input on framing, storytelling, and visual flowPost-Production & Marketing AlignmentWork closely with editors to refine cuts, captions, and visual narrativesCollaborate with the marketing team to align content with campaigns and brand goalsReview edits and ensure consistency with brand voice and quality standardsCommunity Building & EngagementHelp build and nurture a social media community through engaging, relatable contentDrive audience interaction through comments, stories, trends, and Q&AsRepresent the brand’s personality across platforms (Instagram, YouTube Shorts, LinkedIn, etc.)Performance & Growth OrientationTrack content performance and suggest improvements based on insightsExperiment with new formats, storytelling styles, and creator-led trendsContinuously optimize content to improve reach, engagement, and brand recallWho We’re Looking For:Proven experience or strong inclination toward UGC, reels, or on-camera contentExtremely camera-friendly, confident, and articulateStrong understanding of short-form video storytellingComfortable with scripting, shooting, and collaborating on editsCreative, self-driven, and execution-orientedPassion for travel, experiences, and digital contentWhy This Role Stands Out:Be the visible face of a growing travel brandHigh creative ownership and personal brand growthOpportunity to travel internationally and domestic, on Fam trips, and community trips. Work closely with marketing and leadership teams