Role Objective:Own the brand voice, messaging, and content strategy across multiple locations. You’ll create social content that drives follower growth, engagement, and inquiries/bookings through strong storytelling + performance thinking.Key Responsibilities:1. Strategy & PlanningBuild monthly content calendars with clear themes, campaigns, and growth goalsPlan promotions, seasonal events, memberships, and partnershipsMaintain a strong content mix (reels, carousels, stories, UGC, testimonials, influencer collabs)Track trends and translate them into brand-aligned content ideas2. Copywriting & Creative DirectionWrite high-performing copy for reels, carousels, stories, and campaignsCreate hooks, captions, CTAs, and on-screen text directionFinalize hashtags and messaging for each postCollaborate with design/video teams using clear creative briefs3. Community & GrowthDrive organic growth via engagement strategies + trend participationSupport influencer/community collaborations and cross-promotionsWrite DM reply templates and engagement prompts (polls, Q&As, quizzes)4. Reporting & OptimizationTrack reach, engagement, saves, shares, followers, clicks, DMsDeliver monthly insights: wins, learnings, and next-month recommendationsMonitor competitors and identify differentiation opportunities5. CollaborationAlign with paid ads + SEO teams for consistent messagingParticipate in weekly syncs for planning and performance reviewKPIs (Per Location):+1,000 net followers/month50K+ views on key reels10%+ engagement rate20% MoM reach growth100% on-time postingTrackable inquiries/bookings via link clicks + DMsTools:Meta Business Suite, Later, Canva, Google Drive, Asana, Sheets/Looker Studio
Job Title
Brand Strategist Social Copywriter (Social Media Growth)