About UsWe are a frozen food brand focused on ready-to-blend smoothies made for modern HORECA operations. Our products help cafés, cloud kitchens, hotels, QSRs, gyms and fitness studios to serve consistent, nutritious smoothies with zero prep, zero confusion, and minimal wastage.Role OverviewWe are looking for a high-energy HORECA Sales Executive to onboard cafés, restaurants, hotels, cloud kitchens, and QSRs for our ready-to-blend smoothie range. The role involves field sales, product demos, tastings, trial conversions, and relationship management.Key ResponsibilitiesSales & Business DevelopmentIdentify and onboard HORECA clients (cafés, restaurants, hotels, cloud kitchens, QSRs)Pitch and explain the ready-to-blend frozen smoothie conceptConduct product demos, tastings, and trialsConvert trials into repeat and monthly ordersAchieve monthly sales and outlet onboarding targetsAccount ManagementBuild strong relationships with owners, chefs, and F&B managersEnsure smooth reordering and client satisfactionGather feedback and support menu integrationUpsell new flavours and product extensionsField & Operations CoordinationPlan and execute daily outlet visitsCoordinate with internal teams for:Dispatch & Order fulfilmentMaintain lead trackers, visit reports, and order statusFollow up on payments as requiredRequired Skills & ExperienceMust-Have1–4 years of HORECA / Institutional / B2B sales experienceExperience selling to cafés, restaurants, or food service outletsStrong communication and negotiation skillsComfortable with field sales and daily outlet visitsAbility to close deals after sampling/trialsGood to HaveExperience in frozen foods, beverages, dairy, FMCG, or food ingredientsUnderstanding of menu costing, margins, and wastage controlExisting HORECA contactsBasic Excel or CRM knowledgeFamiliarity with cold storage / freezer-based productsWhat We OfferCTC: ₹3–5 LPA + performance incentivesOpportunity to grow with a fast-scaling food brandExposure to HORECA, QSR, and café chainsHands-on role with strong learning and growth potentialIdeal Candidate ProfileStreet-smart, energetic, and relationship-drivenComfortable working weekends when requiredPassionate about food, beverages, and clean eating trendsCan sell value, not just price
Job Title
Institutional Sales Executive - HoReCa