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Job Title


Lead Product Analyst (B2C / D2C)


Company : Hireginie


Location : Gurgaon, Haryana


Created : 2026-01-26


Job Type : Full Time


Job Description

Lead Product AnalystAbout Our Client: This is a fast-growing social commerce startup working in the creator-led e-commerce space, enabling content creators to monetize product recommendations while offering users a seamless online shopping experienceJob Title: Lead Product AnalystLocation: GurugramExperience: 4-6 yrsEducational Qualification: Background in CS, Engineering, or equivalent (pedigree preferred)About the role: As the Product Analyst Lead, you will move beyond simple data reporting to become a core strategic driver for the company. You will lead a team of three analysts and act as a primary thought partner to Product Managers and Leadership. Your goal is to translate massive amounts of user data into a narrative that shapes the product roadmap, optimizes the creator journey, and ensures sustainable growth. This is a leadership position designed for someone who possesses both technical rigor and high product intuition.Responsibilities:- Define and own the product metrics framework (activation, engagement, retention, monetization, creator success, etc.) and ensure consistency across teams. - Lead and mentor the product analytics team (currently 3 analysts) – build career paths, set best practices, and elevate the craft of analytics. - Partner with Product Managers and Leadership to define hypotheses, design experiments, and synthesize insights into strategic recommendations. - Standardize experimentation practices: A/B test design, statistical validity, and company-wide learnings. - Scale self-serve analytics: Work with Data Engineering to improve tracking, event logging, and dashboarding, reducing repetitive ad-hoc analysis. - Drive cross-POD insights: Connect dots across multiple squads to highlight trade-offs, uncover hidden patterns, and provide a unified view of product health. - Be a thought partner to leadership: Contribute to OKR setting, board decks, and investor discussions with a data-driven narrative of our product trajectory.Requirements:- 4+ years of experience in product analytics, data science, or related roles in consumer tech - Strong hands-on ability in SQL, data visualization, and product event instrumentation. - Deep knowledge of experimentation and statistical methods (A/B testing, cohort analysis, causal inference). - Proven ability to mentor analysts and establish scalable processes for analytics. - Strong product intuition – able to challenge PMs and leaders with data-informed hypotheses and insights. - Excellent communication skills – able to tell compelling stories with data for both technical and non-technical audiences. - Experience in content, social, or commerce startups.About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.