Job Title

Develop and Execute Marketing Strategies• Conducting market research and analysis to device marketing strategies and tactics• Analysing competitor activity and market trends to identify opportunities and threats in micro markets.• Developing and executing marketing plans and budgets to achieve business objectives• Working with sales teams to develop and execute sales support materials and programs.Collaborate with Cross-Functional Teams• Collaborating with architect and construction teams to ensure effective product launches and promotions.• Working with CRM/Sales/Possession teams to ensure effective sales and retention strategies• Collaborating with finance teams to ensure effective budgeting, forecasting & payments.Conduct Market Research and Analysis• Conducting customer surveys to understand customer needs and preferences.• Analyses competitor activity and market trends to identify opportunities and threats.• Conducting market analysis and research to identify new business opportunities• Developing and maintaining market intelligence reports and dashboardsEnsure Brand Consistency and Integrity• Devising brand SOP and maintaining brand guidelines and standards• Ensuring effective brand management through right PR, communication & creative.• Collaborating with cross-functional teams to ensure brand consistency and integrity• Identifying and mitigating brand risks and opportunitiesDevelop and Execute Digital Marketing Strategies• Developing and executing digital marketing plans and budgets• Collaborating with cross-functional teams to ensure alignment and coordination of digital marketing efforts• Analyses and reporting on digital marketing performance metrics to inform future digital marketing strategies• Identifying and mitigating digital marketing risks and opportunitiesCollaborate with Sales Teams• Working with sales teams to develop and enhance the customer experience in sales lounge.• Analyses and reporting on sales performance metrics to inform future sales support strategies• Identifying and mitigating sales risks and opportunitiesAnalyse and Report on Marketing Performance Metrics• Analysing and reporting on marketing performance metrics, such as website traffic and engagement, social media engagement, and lead generation and conversion rates, etc.• Collaborating with cross-functional teams to ensure alignment and coordination of marketing efforts• Identifying and mitigating marketing risks and opportunities• Developing and maintaining marketing performance dashboards and reports for monthly reporting.Stay Up to Date with Industry Trends and Developments• Participating in industry conferences and events• Reading industry publications and reports• Collaborating with industry peers and thought leaders• Identifying and mitigating industry risks and opportunitiesStrategic Marketing Leadership• Develop annual marketing plans aligned with business objectives• Ensure integration of marketing initiatives across all business units• Deliver marketing initiatives that directly contribute to revenue targetsBrand Management• Establish and maintain brand guidelines and messaging frameworks• Ensure brand consistency across all touchpoints and campaigns• Measure and grow brand awareness, consideration, and preference• Develop brand evolution strategies to maintain relevanceCampaign Effectiveness• Oversee campaign planning, execution, and measurement• Ensure campaigns deliver against lead generation targets• Drive continuous improvement in campaign performance• Implement A/B testing frameworks to optimize messaging• Achieve targeted customer acquisition and retention goalsDigital Marketing Excellence• Drive digital transformation of marketing strategies• Optimize digital channel mix and resource allocation• Improve website traffic, engagement, and conversion metrics• Ensure SEO/SEM performance meets or exceeds targets• Develop and optimize content marketing performanceData-Driven Decision Making• Establish marketing analytics frameworks and dashboards• Drive data-informed optimization of marketing activities• Utilize customer data to improve targeting and personalizationInnovation & Growth Initiatives• Drive new product marketing initiatives•Identify and develop new market opportunities•Test and scale innovative marketing approaches• Lead market entry strategies for new segmentsAgency Management & Oversight• Oversee and manage partnerships with external agencies, vendors, and consultants to drive marketing initiatives• Ensure effective communication, coordination, and alignment of agency work with business objectives• Evaluate agency performance, provide feedback, and optimize agency partnerships to achieve marketing goals• Identify and mitigate agency-related risks and opportunities to ensure successful marketing outcomes.Develop and manage strategic partnerships with channel partners•Develop and execute strategic partnerships with key channel partners and alliances to drive business growth and expand market reach• Collaborate with cross-functional teams to ensure alignment and effective execution of partner strategies• Manage and optimize partner relationships to achieve marketing and sales objectivesIdentify and leverage new partnership opportunities to drive revenue growth and market growth.