Job Title

Senior Influencer Marketing ManagerLocation: Mumbai | Full-TimeExperience: 4–7 years (Agency-side mandatory)About BloomXBloomX Business Solutions is a performance-led digital marketing and branding agency workingwith fast-growing brands across D2C, FMCG, Tech, Education, Entertainment, Real Estate, andPersonal Brands.We don’t run influencer campaigns for vanity metrics.We build creator-led growth, cultural relevance, authority, and measurable businessimpact.Role OverviewWe’re looking for a Senior Influencer Marketing Manager who brings deep industryconnections, strategic thinking, and strong execution capabilities.This is a leadership role, not an execution-only position.You will be responsible for building and scaling influencer-led growth programs, leveraging yourexisting network across influencers, talent managers, media, and platforms, and workingclosely with internal teams and clients.Core ResponsibilitiesInfluencer Strategy & Leadership● Own influencer marketing strategy across multiple brands and categories● Design influencer-led growth plans aligned with brand objectives: awareness,engagement, conversions, and authority● Advise clients on creator formats, hooks, storytelling, and platform strategy● Build scalable influencer frameworks, not one-off campaignsCreator Network & Relationship Management (Critical)● Leverage existing relationships with:Macro and celebrity influencersYouTubers and long-form creatorsPodcasters and digital media voicesTalent managers and influencer agenciesMedia professionals and digital publications● Onboard creators quickly through trusted relationships● Negotiate commercials, usage rights, timelines, and exclusivity● Build long-term partnerships rather than transactional dealsCampaign Execution & Cross-Team Coordination● Create clear influencer briefs, content guidelines, and execution timelines● Coordinate with creators, clients, performance, creative, and account teams● Ensure brand tonality, disclosure norms, and platform compliance● Oversee smooth execution from planning to final deliveryPerformance Tracking & Business Impact● Track and analyse campaign performance across:Reach, engagement, savesCTR, conversions, CPA, ROI● Maintain influencer databases, trackers, and reports● Convert data into insights and optimisation strategies for clientsTrends, Culture & Platform Intelligence● Stay ahead of creator trends, viral formats, and platform updates● Track competitor influencer strategies and emerging creator ecosystems● Recommend innovative collaborations, creator-led IPs, and media integrationsMust-Have Requirements● 4–7 years of agency-side influencer marketing experience● Strong existing network with:Influencers (macro & celebrity)YouTubers and podcastersTalent managers and influencer agenciesMedia and PR ecosystem● Proven experience handling large-scale, high-budget influencer campaigns● Strong negotiation, communication, and stakeholder management skills● Ability to manage multiple brands and campaigns simultaneouslyGood to Have● Experience with performance-led influencer models (CPA, CPL, affiliate)● Exposure to regional and vernacular creators● Familiarity with influencer discovery and reporting tools● Understanding of contracts, usage rights, and compliance● Comfort using AI tools for discovery, reporting, or analysisWho Will Thrive at BloomXSomeone who:● Is already deeply plugged into the influencer and media ecosystem● Knows who to call to make things happen fast● Thinks strategically but executes with speed● Values outcomes over follower counts● Enjoys building long-term creator and brand relationships- ● Can lead influencer marketing as a growth vertical, not just a service