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Job Title


Vice President - Marketing (Pharma)


Company : Confidential Jobs


Location : Mumbai, Maharashtra


Created : 2026-01-26


Job Type : Full Time


Job Description

The successful candidate will lead the strategic and execution-driven growth of the Pharma portfolio across therapy areas and trade-led growth engines, shaping brand strategy, portfolio priorities, and go-to-market effectiveness across multiple markets.Reporting directly to the CEO, this is a high-impact leadership role that blends portfolio-level strategy with hands-on execution, requiring strong judgment, cross-functional influence, and the ability to scale marketing performance across geographies.Key Accountabilities:1. Therapy-Based Portfolio Leadership & Brand Accountability:- Lead the shift from Rx / OTx-based organisation to therapy-led brand ownership, driving sharper focus and accountability across portfolios. - Own the end-to-end Pharma marketing portfolio across defined therapy areas including Pain & Malaria, Gastroenterology, Women’s & Child Health, Anti-Infectives, Respiratory & Immunology, and Cardiometabolic therapies, alongside trade-led growth portfolios. - Collaborate with Operating Unit leadership to define Product Priority Matrices and align brand-wise field force allocation with growth potential.2. Brand Strategy, ATL & POS Excellence:- Set and govern brand strategy standards across markets, spanning ATL (where relevant), POS and trade activation, Rx-only medico detailing, - Ensure pharma marketing capability extends beyond traditional detailing to include ATL planning and agency governance, POS marketing and in-shop activation, packaging and brand visibility levers. - Act as the final decision authority on major brand investments, launches, extensions, and repositioning.3. Institutions, Trade & Channel Alignment:- Ensure strong alignment between therapy marketing teams, trade push activation, institutions/ KAM-led demand generation. - Partner with commercial leadership to ensure clear accountability for outcomes, aligned incentives, no dilution of brand ownership despite channel overlap.4. Performance & Governance- Own pharma marketing performance reviews covering growth vs AOP, ROI on ATL and POS spends, portfolio focus and execution quality. - Provide leadership, direction, and performance oversight to marketing Heads across therapy areas and trade-led portfolios. - Ensure robust governance across budgets, agencies, compliance, and brand standards.Essential qualifications & experience:- Postgraduate qualification in Management / Marketing / Business (MBA preferred). - 18–22+ years of experience in Pharmaceutical Marketing. - Demonstrated experience leading multiple therapy areas and large brand portfolios. - Strong exposure to ATL and POS marketing (not limited to medico detailing), trade activation and visibility-driven growth models, emerging / frontier markets (Africa preferred) - Proven ability to lead and influence senior marketing leaders.Desired skills & attributes:- Strong portfolio and prioritization mindset; comfortable saying no to low-impact brands. - Deep understanding of ATL, POS, and Rx marketing models and when to deploy each. - Commercially sharp with a strong ROI orientation. - Confident leader with the ability to drive accountability without micromanaging. - Comfortable operating in ambiguity and shaping structure as the business evolves.Why Join Us?- Be part of a fast-growing, mission-led organization transforming healthcare access in Africa. - Work alongside passionate teams with deep expertise and purpose. - Gain exposure to cross-cultural operations, strategic growth projects, and innovation opportunities.