About the CompanyWe’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.- Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon MX Player, Jio Hotstar & others. Battleground and Aukaat Ke Bahar on Amazon MX Player and Hafta Vasooli on Jio Hotstar and others.- Alright: Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences.- Playground: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views (per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams, reality episodes & short form content distributed across Amazon mini-TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.Why Work with us?- Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 5 year and continues the hockey stick as more ambitious minds join us.Roles & Responsibilities- Liaison & get approvals from network partners pre-shoot & on post - Execute brand integrations across shows and content in line with brand briefs and creative vision - Translate brand requirements into actionable execution plans on set and on the ground in alignment with the creative team’s approvals. - Coordinate with internal creative, production, and client-facing teams for smooth execution - Manage on-set/on-ground brand visibility, including props, placements, scripted mentions, and visual integrations - Ensure brand guidelines, deliverables, and timelines are adhered to during shoots and activations - Act as the point of contact for brand-related execution during production - Monitor real-time execution and resolve on-ground challenges efficiently - Maintain documentation and tracking of brand deliverables for each project - Support post-production teams with brand-related inputs, edits, or approvals if requiredQualifications- 5- 8 years of experience in brand execution, branded content, and production - Strong coordination and communication skills - Ability to work in fast-paced, on-ground production environments - Creative problem-solving mindset with strong attention to detail
Job Title
Creative Brand Execution