Job Title

Total Work Experience Required:5–10 YearsWork Location: GurugramJob Responsibilities:We are looking candidates with following skill sets:-Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.-Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360.-Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.-Collaborating with other internal teams to get implementation of tracking mechanism completed--Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform-Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies-Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives-Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals-Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting-Plan, execute and manage Programmatic Campaigns-Understand Performance across Digital-Preferably worked on Performance based campaigns