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Job Title: Digital Marketing Manager / Campaign Analyst Real EstateExperience: 5 – 10 YearsSalary Range: ₹4.75 – ₹7.5 Lacs P.A.Location: Chennai (Mylapore)Industry: Real EstateDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentJob Highlights- Minimum 4 years of hands-on experience in digital marketing - Strong expertise in SEO, SEM, and Social Media Marketing - Experience in designing, executing, and analyzing digital marketing campaigns - Budget management and performance reporting expertiseJob DescriptionWe are looking for an experienced Digital Marketing Manager / Campaign Analyst to lead and manage our digital marketing initiatives. The role involves planning, executing, and optimizing performance-driven digital campaigns to achieve lead generation targets across real estate projects.Key Responsibilities:- Design, execute, and oversee all aspects of digital marketing including: - Digital campaigns - SEO, SEM - Social Media Marketing - SMS and WhatsApp Marketing - Deploy performance marketing campaigns focused on quality lead generation for individual projects. - Liaise with external digital marketing agencies, evaluate their technical performance, and ensure ROI. - Plan, manage, and optimize social media platforms and content strategy. - Plan, monitor, and control campaign budgets; validate ad spend billing. - Conduct daily monitoring of lead flow and take corrective actions to achieve targets. - Prepare detailed and accurate performance reports for all digital marketing campaigns. - Coordinate closely with Pre-Sales and Sales teams to improve lead quality and conversion rates. - Track, analyze, and report key performance metrics related to website traffic, campaigns, and target audience behavior. - Identify emerging digital marketing trends, tools, and technologies relevant to the real estate industry. - Brainstorm and implement innovative growth strategies with the marketing team. - Manage website content updates and develop new landing pages to support campaigns. - Ensure successful design and execution of end-to-end digital marketing campaigns.Requirements & Skills- Minimum 4 years of experience in digital marketing or advertising roles. - Proven expertise in: - Meta (Facebook) Ads - SEM / Google Ads - Social Media Marketing - WhatsApp and Email Marketing - Strong knowledge of website management, content creation, and web analytics tools. - Experience with CRM platforms such as Salesforce, Sell.Do, LeadSquared. - Ability to handle API integrations and troubleshoot lead flows from: - Portals - Websites - WhatsApp - CRM systems - Strong analytical, communication, and interpersonal skills. - Up-to-date knowledge of digital marketing trends and technologies, especially in the real estate sector.