Company Name: Khus Online Solutions Pvt Ltd, MYTYLESJob Title: Paid ads specialistEmployment Type: Full-time, Onsite.Location: Margondanhalli, BengaluruWork Days: 5 days a WeekWorking Hours: 10:00 AM to 7:00 PM (subject to change as per business needs)Weekly Off: Saturday and SundaySalary: As per company standardsWork Location: SummaryMYTYLES is seeking a performance-driven Paid Ads Specialist to plan, execute, and scale high-impact campaigns across Google and Meta platforms to drive online sales and showroom footfall. The role focuses on managing large-scale ad budgets, optimizing full-funnel performance, and leveraging advanced analytics to maximize ROI and customer acquisition efficiency.- Key Responsibilities:High-Scale Campaign Orchestration:- Strategize and execute full-funnel campaigns across Google Ads (Search, Shopping, and Performance Max), YouTube and Meta Ads (Instagram andFacebook). - Manage and scale substantial daily spends, ensuring efficiency is maintained as budgets increase. - Plan and optimize YouTube ad funnels (Awareness → Consideration → Conversion) aligned to business targets.Dynamic Budget & Bid Optimization:- Monitor real-time performance to reallocate funds toward high-performing segments - Leverage AI-powered bidding (Target ROAS/CPA) to maximize conversion value while maintaining strict guardrails on Customer Acquisition Cost (CAC). - Optimize YouTube bidding strategies to Maximize Conversions, Target CPA, Target ROAS (where applicable) and CPV/Reach-based strategies for upper funnel.End-to-End Funnel Management:- Develop a seamless customer journey, driving online traffic to our e-commerce store and physical footfall to our 40,000 sq. ft. Bengaluru experience center. - Implement advanced retargeting/remarketing strategies for cart abandoners and high-intent visitors using dynamic product ads. - Build and scale YouTube remarketing audiences Video viewers & subscribers.Creative & A/B Testing Leadership:- Conduct rigorous A/B testing on youTube creative testing frameworks,ad copies, visual assets, and landing page layouts to optimize Conversion Rate (CRO).Analytics, Attribution & Privacy:- Master Google Analytics 4 (GA4) and server-side tracking to solve attribution challenges in a cookieless environment. - Utilize first-party data to build predictive audience segments and high-value Lookalike Audiences. - Track and improve YouTube ad performance metrics.Collaborative Strategy:- Align with SEO and Content teams to ensure consistent brand messaging across organic and paid touchpoints.Required Skills- Expert-level proficiency in Meta Business Suite and Google Ads Manager (specifically Performance Max, Discovery Ads, and YouTube/Video campaigns). - Proven experience in managing catalog sales, product feeds (GMC), and shoppable video formats. - Strong hands-on expertise in YouTube Ads formats, including, Skippable in-stream ads, In-feed video ads (Discovery), Bumper ads and YouTube remarketing campaigns. - Documented history of managing monthly high ad spends with a focus on scaling revenue, not just traffic. - Hands-on experience with Google Tag Manager (GTM), Facebook Pixel/CAPI - Ability to turn complex raw data into clear, actionable growth narratives for executive leadership. - Prior experience in home decor, real estate, or high-ticket retail sectors(Preferred).RequiredQualifications:- Bachelors in Marketing, Business and relevant background. - 2-3 years of experience in performance /growth marketing, Google Ads, Youtube Ads and Meta ads. - Prior experience in the Retail industry which are E-commerce , Home decor,furnishing or any retail brands. - Able to commute to work on a daily basis or ready to relocate to a nearby office location. - Excellent communication skills and interpersonal skills.
Job Title
Paid Ads Specialist