ABOUT USAliens Tattoo is India’s most influential culture-led tattoo and art brand, and a category creator in how tattooing is experienced, respected, and scaled.Founded with the belief that tattooing is not just a service but a transformational art form, Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.Today:- We are valued at ₹350+ Cr - We operate across multiple cities in India - We are powered by 160+ artists, creatives, technologists, and operators - We lead the conversation at the intersection of art, culture, self-expression, and businessAliens Tattoo didn’t follow a category — we built one.From studio design and hygiene standards to storytelling, education, and community, we’ve consistently raised the bar for what tattooing can mean in modern India.ROLE OVERVIEWWe are looking for a hands-on Performance Marketing Lead who can personally execute paid marketing while also driving applied strategy.This is not an agency-management role. This is a builder role — execution-first, numbers-driven, and deeply accountable. The role requires equal ownership of strategy and execution (50–50), with direct responsibility for outcomes.KEY RESPONSIBILITIESPerformance Execution- Personally plan, launch, optimise, scale, and pause campaigns across: - Meta (Facebook & Instagram) - Google (Search, YouTube, Display where relevant) - Own daily account performance: CPL, CAC, ROAS, lead quality - Drive continuous creative testing (hooks, formats, audiences) - Troubleshoot performance volatility proactively - Collaborate on funnel optimisation with website & CRM teamsPerformance Strategy & Growth Planning- Define monthly and quarterly paid growth strategy - Allocate budgets intelligently across platforms and funnels - Build structured creative testing frameworks - Partner with the Creative team to shape high-performing narratives - Work closely with CRM & digital teams to improve lead quality - Build performance dashboards and attribution understanding - Decide where not to spend moneyStrategy is expected to translate into experiments quickly, not presentations.Team & Capability Building- Build Aliens’ in-house performance marketing capability - Hire, train, and mentor performance executives as scale increases - Create SOPs, playbooks, and documentation - Reduce long-term dependency on agencies and external vendors - Any agency support is expected to be execution-only, not strategicWhat This Role Is NOT- ❌ Agency management or coordination role - ❌ Vendor-driven performance role - ❌ Strategy-only leadership role - ❌ Reporting-only positionThis role owns execution and outcomes.IDEAL CANDIDATE MUST HAVEExperience- 5–7 years of hands-on performance marketing experience - Personally managed ₹20L–₹80L per month in ad spend - Strong experience with Meta & Google Ads - Experience running full-funnel campaigns (not just lead generation)Skills & Mindset- Highly analytical and outcome-oriented - Comfortable inside Ads Manager and spreadsheets - Strong experimentation mindset - Takes ownership of numbers - Thinks like a builder, not a coordinator - Comfortable working in fast-moving, ambiguous environments
Job Title
Performance Marketing Lead