Designation - Performance Marketing ManagerGrade - Deputy ManagerYears’ Experience - 4-8 yearsLocation - Mumbai (MIDC, Andheri)HDFC securities is one of the leading stock broking companies in India and a subsidiary of HDFC Bank, a renowned private sector bank.We are currently enhancing and scaling these platforms even further to continue to delight our valued customers.If this sounds exciting to you, come join us!Roles and responsibilities: -- Leads the paid acquisition channels for effective and targeted monthly numbers. - Devise roadmaps and manage execution of Paid projects like App campaigns in Google, Meta, Ad networks, Google search, performance max etc. - Create monthly strategies to steer the campaigns based on performance and market conditions to achieve the monthly targets. - Reviewing the entire conversion funnel metrics and data points to improve the conversion rates. - Responsible for getting the right ads, creative assets and landing page for campaign optimisation. - Manage agency and partner network for creatives and compliance approval. - Publishing of daily reports and insights to the team. - Planned monthly reports to be published for stakeholders - Regularly review existing content and creatives for optimisation. - Providing top level insights on current performance and identifying opportunities for scale. - Sharing daily campaign and performance updates with the team. - Keeping up to date with latest trends in paid campaign and working on beta projects sponsored by Google and Meta.Qualifications and Skills:- 4-8 years’ experience in Biddable media in particularly BFSI sector. - A thorough understanding of the paid biddable media landscape, and a desire and ability to learn and absorb new skills - Familiar with common industry tools: Google Adwords, Meta, DV360, GA, Appsflyer etc. - Logical and analytical thinking - Excellent English (written and spoken) & communication skills - Proactive, driven, analytical, commercially focused individual - Highly motivated and hard working with strong attention to detail
Job Title
Performance Marketing Manager