About YAAS!We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.About the Role:As a Scriptwriter for New Movies IP at YAAS, you'll be creating a unique challenge-led vox pop format that puts everyday people on the spot to think like advertisers and filmmakers. You'll write scripts for on-ground interactions where participants get 50 seconds to design or direct a short film. This role requires creative challenge design, quick-thinking scenario building, and the ability to capture spontaneous moments that blend pressure, creativity.Roles & Responsibilities:- Research and write 48-50 high-quality vox pop scripts monthly for Instagram Reels and YouTube Shorts. - Design creative challenges that prompt participants to ideate film concepts, direction, or execution on the spot. - Write presenter scripts with clear challenge setups, engagement hooks, and reaction moments. - Co-ordinate with production team with execution notes on how participant ideas translate to final film outputs. - Create challenges that balance difficulty with achievability to ensure engaging, replayable content. - Collaborate with editors and production team to structure participant ideation + final output reveal format. - Analyse performance data and adapt challenge types based on audience response. - Manage script coordination with on-ground shoots (3-4 hours writing, 2-3 hours production support daily) - Occasionally interface with the team on format evolution and content strategy.Qualifications:- 1-3 years experience creating vox pop, street interview, or challenge-based content with measurable engagement metrics - Understanding of advertising, filmmaking, or creative brief structures.Required Skills:- Strong creative thinking to design film/ad challenges that are simple enough to explain in seconds but interesting enough to engage viewers. - Excellent writing abilities without over-reliance on AI tools. - Understanding of how spontaneous moments translate to compelling video content. - Demonstrated ability to write presenter scripts that's energetic, and conversational. - Experience analyzing vox pop content performance and adjusting formats accordingly. - Knowledge of what makes challenge content shareable and replayable. - Portfolio of previous vox pop or challenge content showing concept quality and engagement results.Nice to Have:- Background in advertising, filmmaking, creative direction, or branded content production. - Experience creating on-ground challenge formats or street interview content. - Personal challenge-based content channel or portfolio of published viral vox pop videos. - Experience with YouTube Shorts, Instagram Reels strategy for spontaneous/unscripted content. - Knowledge of video production workflows and how to coordinate on-ground shoots with post-production. - Understanding of how to structure participant ideation moments for maximum entertainment.What We're Not Looking For:- Inability to balance challenge difficulty. - Resistance to iterating on formats, testing new challenge types, or adapting based on participant responses. - Lack of understanding of how spontaneity and pressure create compelling content. - No awareness of what's working in challenge-based, vox pop, or creative competition content spaces.Why YAAS:You'll be working at an organization that's redefining how brands connect with the world, and you'll do it alongside a high-performing team that moves fast and creates impact with storytelling.
Job Title
Movies Scriptwriter