Job Title

Role OverviewThe Head of Demand Generation Strategy & Digital Growth will lead the end-to-end strategy, digital acceleration, and OEM engagement for all demand generation initiatives across global markets. The role owns the business P&L, drives AI-enabled marketing capabilities, and scales multi-channel programs to deliver measurable pipeline and revenue outcomes.Key Responsibilities1. Demand Generation Leadership- Build and scale an integrated Marketing-as-a-Service (MaaS) capability. - Own revenue across telecalling, digital programs, and AI-led demand engines. - Develop service catalogues, pricing models, and OEM/partner-facing solution pitches. - Drive adoption across cloud, enterprise, mobility, security, and device categories.2. Strategic Programs & Growth- Build OEM-specific demand generation playbooks. - Define workflows for lead gen, nurturing, scoring, and ROI measurement. - Deploy AI-driven customer engagement agents for scale and efficiency. - Shape an integrated Call + Digital + AI hybrid demand model.3. Digital Marketing & Content- Lead email automation, SEO/SEM, paid media, landing pages, and social amplification. - Drive creative development for campaign assets, videos, and storytelling content. - Build standardized digital toolkits across SMB, enterprise, and category-specific marketing.4. Team & Stakeholder Leadership- Manage performance metrics, CX standards, and operational quality across teams. - Coach team leads while maintaining strategic oversight—not day-to-day operations. - Partner with global marketing teams and digital platforms for omni-channel execution.5. Data, Analytics & AI Operations- Build dashboards for KPIs, lead quality, funnel health, and conversions. - Deploy AI/automation for routing, scoring, reporting, and forecasting. - Lead a culture of data-backed decision-making across all programs.6. OEM & Channel Engagement- Represent the function in OEM pitches, reviews, and quarterly planning. - Build scalable and measurable demand engines for each OEM. - Develop case studies, success narratives, and business impact reports.Required Experience- 8–12 years in telemarketing operations, digital marketing, or B2B demand generation. - Hands-on experience with AI tools, marketing automation, CRM systems, and digital campaign management. - Proven ability to scale teams and lead cross-functional operations. - Strong strategic thinking, storytelling, and stakeholder management capabilities.Key Competencies- Strategic & commercial mindset - Digital-first, growth-oriented leadership - AI & automation readiness - Cross-functional collaboration - Data-driven decision making - Strong communication & storytelling - Ability to coach, motivate, and build teams