Job Title

1. Brand Understanding & Alignment:- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all art work aligns with brand identity and values2. Design Strategy: Develop creative strategies and concepts for advertising campaigns, ensuring that every asset is created with the business goals and objectives in mind3. Design Creation:- Have a proactive approach to produce compelling and captivating designs for a range of marketing materials, including visual designs, infographics, logos, and other interactive platforms- Supervise a team of designers, providing guidance, feedback, and support throughout the cretaive process to foster their professional development and ensure high-quality output.4. Collaboration: Work closely with cross-functional teams, including copy supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.5. Quality Assurance:- Review and provide feedback on art work produced by team members, ensuring accuracy, clarity, and adherence to brand standards.- Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings6. Market Research: Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation7. Client Communication:- Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding designs and creative concepts.- Strengthen Client relationships and interactions.- Act as a POC for creative art escalations.8. Team Growth: Hire capable independent resources that can understand, communicate and execute client briefs accurately9. Team Management: Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally10. Time Management: Ensure following of internal TATs, tasks prioritization, and timely delivery of work.11. Operations: Adherence to documented SOPs.