About the RoleResponsible for driving business with above said National accounts for PAN India. Plan, develop and execute the annual business plans (ABP) with all the above accounts.Key Focus- JBP, Account Management, category development, TOT, Promotions & Activations, Account P&L, building strong relationship with the MT national accounts to deliver ABP, utilizing the agreed operating resources in a highly competitive environment. - Contribute to firm up MT account strategic business planning and quarterly plans to achieve superior results. - Maintain and develops close working relationships with all Accounts, Sales operations teams in the region and other functional counterparts from Brand, Customer Marketing, Finance and Supply chain.Key ResponsibilitiesBusiness Planning:- Develop the annual account plans - Closure of JBP (Qtrly/Annual) with key accounts - Price / Promo / Pack strategic planning - NPI, New launch expansion / activations - Ideate, innovate, develop & implement key activations led by offtakes across formats - Adherence to overall sales & marketing budgets - Ensuring stock availability of all agreed Sku’s across all accounts at all time - Deliver Channel Profit MarginAccount Management- Accelerate growth, achievement of sales targets - Ensure proper account relationship & planning between Plum & the account - Facilitate performance reviews with all major accounts on a regular/quarterly basis - Continuously monitors, report and takes appropriates action on variance between actual & plans - Communicate consumer promo as per channel timelines - Implements account level business growth program / Activation - Keeps abreast of information relating to competition, category insights, activation, events, seasons & take data driven decisions to en-cash on opportunities & to take adequate precaution where required - Maintain a track of cost of doing business with these accounts - Organize Top to Top meetings with key retailersInternal & External Operations- Prepares and submits periodic weekly, monthly & other returns Internally as required region & others stakeholders - Leads the review / Planning meetings for the channel - Review / Monitor business KPI with regional ASM and merchandising team to ensure 100% execution as per plan - Maintains an effective database of accounts to facilitate information-based decision – making Offtakes / Claims / RTV / SOH / article master / Store master / availability etc.Qualifications- MBA from a Tier 1 institute in Business Administration, Marketing, or a related field with a minimum of 3 - 5 years of experience in key account management in modern trade (relevant chains / category) - • Proven track record of achieving sales targets and driving business growth - • Strong understanding of modern trade dynamics and retail operations - • Excellent communication, negotiation, and presentation skills. - • Ability to analyse data and develop strategic insights - • Ability to travel as neededLocation: Thane, Mumbai
Job Title
Key Account Manager - Modern Trade