Job Title

Job TitleSocial Media Manager (Instagram-First | Content & Trends)LocationMumbai (Full-Time)About Mood SocietyMood Society is a modern lifestyle & home décor brand built around expression, aesthetics, and everyday moods. From candles and drinkware to décor accents, our products are designed to seamlessly integrate into daily life - and our content is what truly brings the brand to life.We are building a video-first Instagram presence and are looking for someone who understands culture, trends, and attention - not just posting calendars.Role OverviewWe’re looking for a Junior Social Media Manager who lives and breathes Instagram. Someone who understands how Gen Z & Millennials consume content, spots trends early, and can translate them into on-brand, scroll-stopping reels.This role is ideal for someone who:- Thinks in videos, hooks, and formats - Experiments fast - Understands engagement beyond likes (saves, shares, comments, watch time)Key ResponsibilitiesContent & Instagram Strategy- Own Instagram-first content execution (Reels > Stories > Carousels) - Ideate and execute video-led content aligned with Mood Society’s brand voice - Spot trends early (audio, formats, creator styles) and adapt them creatively - Think beyond templates — create original formats and seriesSocial Calendar & Execution- Build and manage weekly & monthly content calendars - Balance: Product-led content, Lifestyle & culture content, Trend-based content - Coordinate with internal teams for product drops, launches, and campaignsEngagement & Community- Drive meaningful engagement (comments, saves, shares, DMs) - Actively monitor comments, DMs, and community interactions - Understand what content performs and whyTools & AI Usage- Use video editing apps/tools (CapCut, InShot, VN, Premiere Rush, etc.) - Leverage AI tools for: Ideation, Captions & Content experimentation - Comfortable working with fast iterations and test-and-learn formatsWhat We’re Looking ForMust-Have/s- Strong understanding of Instagram trends & culture - Video-first mindset (Reels focused) - Basic to intermediate video editing skills - Clear Gen Z sensibility and aesthetic awareness - Comfortable experimenting with AI tools & creator apps - Good eye for composition, pacing, and hooksGood to Have- Prior experience with a D2C / lifestyle / content brand - On-camera comfort (optional but a plus) - Understanding of Instagram analytics & insights - Familiarity with UGC-style contentExperience Level0–2 years of experience, Freshers with strong portfolios / Instagram work are welcome