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Job Title - New Product Development (NPD) ManagerTotal Work Exp - 7-10yrsFunctionProduct Development / Innovation / Portfolio ManagementRole PurposeThe NPD & EPD Manager is responsible for end-to-end ownership of new product development (NPD) and existing product development (EPD) within the Beauty category. The role drives innovation, portfolio growth, and continuous improvement by delivering consumer-relevant, high-quality, and commercially viable products aligned with brand and business objectives.Job DescriptionOwn NPD (New Product Development) initiatives including new launches, new formats, new formulations, and category expansionsOwn EPD (Existing Product Development) initiatives including line extensions, reformulations, pack changes, cost optimization, and quality improvementsOwn the full product lifecycle- NPD Calendar, concept, design, formulation/specification, prototyping, testing and launchConduct market, consumer, and competitive analysis to identify growth opportunities and translate consumer needs into clear product briefs.Continuously improve efficiency, cost-effectiveness, and overall product qualityDrive timely execution while balancing speed-to-market and product excellenceManage external vendors, manufacturers, and support internal teamTrack post-launch performance, consumer feedback, and planned ROSPerform regular data review, analysis, and performance trackingTake accountability for problem-solving and decision-making across the product lifecycleSkills RequiredStrong understanding of Beauty product development, formulations, and trends.Experience handling both NPD innovation and EPD optimizationExcellent communication, problem-solving and negotiation skills with cross-functional teams and partnersKnowledge of quality standards, manufacturing processes, and supplier ecosystemsRelevant industry and technical exposure aligned to the Beauty category