Job Title: AJO DeveloperJob Location- PAN IndiaExperience required-4-9 YearsChoosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.Your Role As anAJO Developer , you will design, implement, and scale event‑driven customer journeys usingAdobe Journey Optimizer . You’ll translate business objectives into orchestrations that leverage real‑time profiles, decisioning, and channel integrations—ensuring highly personalized, compliant, and measurable experiences across email, push, in‑app, and more. In this role you will play a key role in: Journey Orchestration & Decisioning Build end‑to‑endevent‑driven journeys(batch and real‑time), configure triggers, audience entry/exit criteria, decision rules, and fallback logic; create reusable components and templates. Data & Identity Enablement Partner with AEP teams to alignXDM schemas, datasets, identitiesand consent signals; validate profile readiness, audience qualification, and enrichment needed for journey logic. Channel Configuration & Deliverability Set up and maintainemail/push/in‑appchannels, templates, and personalization tokens; apply deliverability best practices (headers, throttling, frequency caps, suppression lists). Testing, QA & Observability Establish robustpre‑prod testingwith sandboxes; validate events and payloads; configuremonitoring, alerts, and dashboards ; perform root‑cause analysis on journey failures and message drops. Governance, Privacy & Compliance Implement consent gating,data usage labels , and audience policies; collaborate with privacy/security onGDPR/CCPA/DPDPadherence and PII handling. Performance & Optimization Optimize qualification rules, decisions, and channel throughput; runA/B tests , analyze lift, and iterate on targeting, cadence, and creative for continuous improvement. Collaboration & Enablement Document designs, create runbooks and playbooks; support marketers and product teams with training and best practices; contribute to standards for journey design and release management.Your Profile Experience:3–7 years in MarTech/CRM/Marketing Automation; 1–3+ years hands‑on withAdobe Journey Optimizeror equivalent orchestration platforms. Mindset:Customer‑centric, data‑driven, with a bias for automation, reliability, and measurable outcomes. Communication:Able to translate journey logic and data requirements into clear technical and business artifacts. Collaboration:Comfortable working with analytics, engineering, marketing ops, and privacy/compliance stakeholders.Top 5 Technical Skills Adobe Journey Optimizer (AJO) Orchestration Buildingreal‑time and batch journeys , configuring events, decisions, audience rules, offer personalization, templates, and channel settings. AEP Integration & Identity (XDM/Profiles/Audiences) Strong grasp ofXDM schemas , datasets,Identity Service , audience segmentation, and consent management as inputs to AJO. Channel Implementation (Email/Push/In‑App) Experience with message design, personalization tokens, dynamic content, deliverability, suppression/frequency caps, and localization frameworks. Testing, Debugging & Observability Proficiency withsandbox validation , event tracing, logs, alerts, anomaly detection; ability to troubleshoot journey qualification, decisioning, and delivery issues. Data & API Integrations Familiarity withEdge events/Web SDK , server‑side triggers, inbound/outbound APIs, and connecting AJO with downstream systems (e.g., CRM, loyalty, customer service).Nice‑to‑Have (Plus) Adobe stack:Experience withAEP RTCDP ,Adobe Target (decisioning/A4T) , andCustomer Journey Analytics (CJA) . Data Engineering:JSON payload design, REST integrations, event streaming (Kafka/Kinesis), and consent platforms (OneTrust/TrustArc). Experimentation:A/B/n testing design, lift analysis, and prioritization frameworks. DevOps & Release Management:Git, environments, approvals, automated checks for journeys and templates. Certifications:Adobe Journey Optimizer or AEP certifications.What you'll love about working here You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders. You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Job Title
AJO Developer