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Job Description:Role Purpose:Drive ETS’s B2B growth strategy by executing channel marketing programs, partner enablement initiatives, and digital engagement campaigns across global markets, with a strong focus on priority markets. This role will ensure Partner Program Execution, localized marketing assets, and partner portal adoption to deliver incremental revenue and partner satisfaction.Reports to: Global Sales and Channel LeadKey Responsibilities1. Channel Marketing Strategy & Execution- Create and drive global B2B marketing campaigns priority regions by ensuring global consistency and local relevance. - Develop partner marketing toolkits (social media, brochures, lead-gen kits). - Manage joint marketing programs with strategic partners (co-op campaigns, MDF). - Great balance between strategic thinking with experience and passion for hands on execution.2. Partner Enablement & Engagement- Drive adoption of Partner Portal features (voucher management, reporting, AI chat). - Support Channel Enablement function with training programs (webinars, teacher certification, product workshops, teacher community engagement). - Support Premium Partner Program execution for top-tier partners (Strategic, A, B).3. Digital & CRM Activation- Ensure seamless partner experience via CRM and portal integrations. - Track partner engagement metrics (logins, campaign participation, NPS).4. Analytics & Reporting- Monitor ROI of channel marketing activities. - Provide insights on partner performance and campaign effectiveness.5. Cross-functional Collaboration- Work closely with Sales, Marketing, Product and Regional Teams to align on goals. - Support global campaigns with localized execution.Required Experience and Skills:- Education: MBA or equivalent in Marketing/Business. - Experience: 8–10 years in channel marketing, partner programs, or B2B marketing (preferably in education, edtech, or SaaS).Expertise in:- Partner marketing and enablement. - Digital marketing (social media, email, webinars). - CRM tools and partner portals. - Strong analytical skills and ability to measure marketing ROI. - Excellent communication and stakeholder management skills. - Familiarity with Study Abroad education ecosystem and global markets.Preferred Attributes:- Experience in global/regional roles with multi-country exposure. - Ability to work in a matrix organization and manage multiple priorities. - Creative mindset for campaign ideation and partner engagement.KPIs- Partner engagement score (portal adoption, training participation). - Incremental revenue from co-marketing campaigns. - Growth in Test Prep attachment rate and partner satisfaction (≥80%). - Execution of localized campaigns within timelines and budgets.