Job Title

Job SummaryWe are looking for an Online Marketing Generalist who will manage and execute end-to-end digital marketing activities to drive brand visibility, online sales, and customer engagement. The role requires hands-on execution across performance marketing, social media, content, website marketing, and analytics in a fast-paced retail environment.Key Responsibilities1. Digital Campaign Management- Plan, execute, and optimize online marketing campaigns across Google, Meta (Facebook & Instagram), and other relevant platforms - Manage paid campaigns (Search, Display, Social Ads) to drive traffic, leads, and sales - Track campaign budgets and ensure optimal ROI2. Website & E-commerce Marketing- Coordinate with tech/design teams to ensure website content, banners, landing pages, and offers are updated - Improve website traffic, conversion rate, and user experience - Support product launches, seasonal campaigns, and festive sales3. Social Media & Content- Manage brand presence across social media platforms - Plan monthly content calendars aligned with brand and sales goals - Coordinate creatives (posts, reels, videos, banners) with internal or external teams - Monitor engagement, comments, and messages4. SEO & Organic Growth- Support basic SEO activities such as keyword research, content optimization, and on-page improvements - Coordinate blogs, product descriptions, and category content - Track organic traffic performance5. Email, WhatsApp & CRM Marketing- Execute emailers, SMS, and WhatsApp campaigns for promotions and customer retention - Support customer lifecycle campaigns (new users, repeat customers, re-engagement)6. Analytics & Reporting- Track daily/weekly/monthly digital performance metrics - Prepare MIS reports covering traffic, conversions, CAC, ROAS, and sales - Analyze campaign data and suggest improvements7. Coordination & Vendor Management- Coordinate with creative agencies, media agencies, and internal teams - Ensure timely execution of campaigns and deliverablesKey Skills & Competencies- Strong understanding of digital marketing channels - Hands-on experience with Google Ads and Meta Ads - Knowledge of social media marketing and content planning - Basic understanding of SEO and website analytics - Analytical mindset with data interpretation skills - Good communication and coordination skills - Ability to multitask in a fast-paced retail setupTools & Platforms- Google Ads, Meta Business Manager - Google Analytics / GA4 - Email & WhatsApp marketing tools - CMS (Shopify / Magento / WordPress – preferred) - MS Excel / Google SheetsQualification & Experience- Bachelor’s degree in Marketing, Business, or related field - 2–5 years of experience in digital/online marketing (retail or e-commerce preferred) - Experience handling both brand and performance marketing is a plusKey Performance Indicators (KPIs)- Website traffic & online sales growth - Campaign ROAS & cost per acquisition - Social media engagement & follower growth - Conversion rate improvement - Lead/customer acquisition and retention