Job Title

Core Responsibilities 1. Positioning & Product Marketing (The "Brain") Define the Narrative:Transform technical features into high-impact value propositions for Product Managers and Growth Leads Enablement Assets:Create the "Sales Machine"—pitch decks, case studies, landing pages, and "ROI Calculators" that show the impact of rewards on user LTV Vertical Playbooks:Develop specific GTM strategies 2. Demand Generation & Campaigns (The "Engine") Lead Generation:Design and execute multi-channel campaigns (LinkedIn, Meta, Google, community forums, etc) to drive high-quality inbound leads. Content-Led Growth:Produce high-value "Lead Magnets"—whitepapers, blog posts, and "Incentive Playbooks" that establish as a thought leader in the loyalty space. Performance Tracking:Own the marketing funnel from "Click" to "Qualified Lead." Use data to optimize CAC (Customer Acquisition Cost) and lead quality. 3. Product-Led Growth & Lifecycle (The "Heart") Onboarding Optimization:Work with the product team to refine the self-serve signup flow for our no-code portal. Nurture Automation:Build email and WhatsApp drip sequences to convert website visitors into active platform users. Community Engagement:Represent in No-Code, Product, and Founder communities to build organic awareness and referral loops.The Ideal Profile The "Generalist" Toolkit:You are as comfortable writing a technical blog post as you are setting up a LinkedIn Ad campaign or analyzing a conversion funnel B2B SaaS Background:4+ years of experience, ideally inFintech, MarTech, or Developer Tools . You understand the mid to long-tail consumer tech market. No-Code Enthusiast:You don't wait for developers. You can build landing pages (Webflow/Framer), set up automations (Zapier), and run experiments independently. Results-Oriented:You don't just care about "brand awareness"; you care aboutPipeline and Revenue .