About the RoleWe are looking for a results-driven iOS Campaigns Manager with proven experience in scalingiOS apps across paid channels. The ideal candidate will have a strong grasp of SKAdNetwork(SKAN), iOS attribution models, and creative strategies, along with the analytical skills to turncampaign data into actionable growth strategies.Key Responsibilities● Plan, execute, and scale performance marketing campaigns for iOS apps across Meta,Google App Campaigns, and Apple Search Ads (ASA) and other self serveplatforms.● Optimize campaigns to maximize ROI, leveraging SKAN data and postbacks foraccurate measurement and attribution.● Collaborate with design and creative teams to develop high-performing ad creativesbased on insights and market trends.● Build and execute data-driven user acquisition strategies to hit growth and retentionKPIs.● Analyze performance metrics (CPI, ROAS, CAC, etc.) and provide actionable insights forcontinuous optimization.● Conduct competitor and market research to identify new opportunities and emergingtrends in iOS app marketing.● Implement and test audience segmentation, bidding strategies, experiments, customproduct pages (CPP) and value-based optimisation.Requirements● 2–3 years of hands-on experience managing iOS performance campaigns acrossGoogle, Meta, and ASA.● Strong knowledge of SKAdNetwork, privacy thresholds, conversion value mapping, andiOS attribution challenges.● Proficiency in campaign setup, optimisation, and scaling strategies for iOS apps.● Strong analytical skills with the ability to interpret complex datasets and make data-backed decisions.● Good understanding of creative strategy, ad formats, and audience psychology.● Experience with mobile MMPs (AppsFlyer, Adjust, Singular, etc.) and app analyticstools.● Excellent communication and collaboration skills to work across marketing, product, anddesign teams.● Good understanding of conversion events, firebase, MMP events.Good to have● Experience with influencer or organic growth strategies for iOS apps.● Knowledge of A/B testing frameworks for creatives and campaign experiments.● Understanding of customer persona, sentiments for Tier I, II and III in India.
Job Title
IOS Campaign Manager