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JOB DescriptionPosition: Demand Generation ManagerNumber of Openings: 4Company OverviewNxtWave is at the forefront of the 21st-century employment landscape, empowering youngindividuals to become proficient tech professionals regardless of their academic history throughour CCBP 4.0 initiatives.We provide content in local languages and interactive learning experiences, making techeducation accessible to everyone. Learning in one's native language enhances understanding,focus, memory, and overall success.Founded by Rahul Attuluri (Former Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), andAnupam Pedarla (IIT Kharagpur), NxtWave is dedicated to assisting Indian undergraduates insecuring lucrative tech positions. With rapid growth, NxtWave has built a community of over200,000 students from more than 3,000 colleges across India. In the past year, graduates of theCCBP 4.0 program have been recruited by over 1,500 companies, including giants like Amazon,Accenture, IBM, Bank of America, TCS, Deloitte, and others.Discover more about NxtWave - SummaryThe Demand Generation Manager – Presales will be responsible for driving end-to-endownership of lead generation and presales activities for EdTech products. This role demands adynamic and ambitious professional who can design and execute multi-channel campaigns,manage cross-functional collaboration, and ensure a strong pipeline of qualified leads thatdirectly contribute to revenue growth. The ideal candidate will be a graduate from a reputedinstitution with 2–3 years of experience in marketing or demand generation roles,demonstrating high energy, street smartness, and the ability to deliver results in a fast-paced,competitive environment. Acting as the single point of accountability for presales outcomes, theDemand Generation Manager will work closely with marketing, sales, product, businessoperations and external partners to achieve business targets while continuously optimizingperformance.Key Responsibilities• Take end-to-end ownership of presales for the assigned product, driving demandgeneration, lead pipeline creation, and ensuring achievement of monthly and quarterlylead targets aligned with business goals.• Design, execute, and continuously optimize multi-channel lead generation campaigns withcomplete accountability for quality and volume of leads generated• Act as the central coordinator for presales outcomes, working closely with channelmanagers, sales, product, and operations teams to ensure cross functional coordination.• Regularly analyze campaign and channel performance, publish reports with insights onCPL, CAC, conversion %, and funnel efficiency, and proactively recommend correctivemeasures to improve lead quality and conversion ratios.• Own and manage presales budgets across all channels, making data-backed decisions onresource allocation, conducting A/B testing, and optimizing spend to deliver maximumROI and minimum cost per lead.• Act as a bridge between multiple stakeholders – presales, business operations, product,content, and sales leadership – ensuring smooth coordination, transparent communication,and quick resolution of bottlenecks that impact lead generation.• Set up attribution models and dashboards for real-time decision-making, translating datainsights into actionable growth levers.What We’re Looking For● Graduate from a reputed college/university, with strong academic grounding andexposure to business/marketing fundamentals.● 2–3 years of work experience in product management / marketing / presales or similarrole.● Strong skills in stakeholder management and cross-functional collaboration, able to alignwith marketing, sales, product, and operations teams effectively.● Demonstrates street smartness, agility, and problem-solving ability, capable of navigatingchallenges and finding quick, practical solutions.● Highly aspirational, ambitious, and self-driven individual with a strong hunger for growthand ability to thrive in a fast-paced EdTech environment.● A high-energy go-getter with the ability to take complete ownership of tasks, deliver underpressure, and consistently meet or exceed targets.● Excellent communication, interpersonal, and execution skills with a proactive attitude andbias for action.Location: Hyderabad,