Job Title

Role Purpose:The Manager - Campaign will be the central point of coordination across our marketing, commercial, and retail teams — ensuring our go-to-market (GTM) plans are integrated, timely, and effective.The role holder will bring structure and cohesion to how we plan, priorities, and execute marketing campaigns across both our e-commerce app and brick-and-mortar retail businesses. The Manager – Campaign will establish frameworks, processes, and rhythms that help our teams work as one unified marketing engine — delivering impactful campaigns that drive customer growth, sales, and brand equity.Role Details – Key Responsibilities and Accountabilities:Campaign Planning & Coordination- Lead the end-to-end campaign planning process — from brief to execution — ensuring alignment between e-commerce, retail, and marketplace commercial teams. - Create and manage an annual and quarterly campaign calendar that integrates key business priorities across both digital and physical channels. - Facilitate cross-functional campaign kick-offs, ensuring clarity on objectives, audience, timelines, and deliverables. - Maintain visibility of all marketing activities to avoid duplication and improve efficiency.Campaign Prioritization Framework- Develop and implement a tiering and prioritization model for campaigns, ensuring focus and resourcing are aligned with business impact. - Partner with senior marketing and commercial leaders to evaluate and rank campaign opportunities based on strategic importance, revenue potential, and customer impact. - Manage governance processes to ensure that campaign priorities are communicated, agreed upon, and executed consistently.Cross-Functional Project Management- Serve as the operational bridge between marketing, retail operations, e-commerce, and commercial teams. - Drive accountability by managing campaign timelines, deliverables, and dependencies across teams. - Identify and remove roadblocks to ensure on-time and high-quality delivery. - Support the creation of clear documentation (briefs, workback schedules, post-mortems, campaign reports).Campaign Measurement & Analysis- Partner with the insights and performance marketing teams to design campaign measurement frameworks. - Consolidate post-campaign reporting to evaluate ROI, customer engagement, and commercial uplift. - Lead campaign retrospectives to capture learnings and improve future GTM planning.Process Improvement & Governance- Build and evolve campaign management processes, templates, and tools (e.g., campaign tracker, planning dashboards, Asana/Notion boards). - Champion cross-functional alignment and communication through regular planning sessions, WIPs, and reporting routines. - Serve as the “voice of integration” — ensuring both online and offline marketing activities reinforce one another.People & Organization Responsibilities- Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work - Apply and follow MAF Retail’s People & Organization corporate policies and relevant procedures and instructions - Provide training and feedback to direct repartees when requiredDefinition of Success- A unified marketing calendar that aligns e-commerce, retail, and commercial teams. - Clear campaign tiering and prioritization, with resources focused on the highest-impact initiatives. - Faster and smoother GTM execution across teams. - Improved post-campaign analysis and learnings feeding into future plans. - Greater collaboration and reduced duplication between online and offline marketing activity.Functional/Technical Competencies- Basic SQL or data querying knowledge to pull campaign data independently. - Understanding of MarTech ecosystems (e.g., CDPs like Segment or mParticle). - Experience in retail or CPG categories, where omni-channel GTMs are common. - Familiarity with brand compliance and creative production workflows.Qualification, Experience & Skills:Minimum Qualifications/Education- Bachelor’s degree in Marketing, Business Administration or related field.Minimum Experience- 5+ years’ experience in marketing or campaign/project management roles (ideally in retail, e-commerce, or FMCG).Skills- Proven success in managing cross-functional campaigns across digital and physical channels. - Strong project management and organisational skills - able to manage multiple campaigns simultaneously. - Experience building and optimising marketing processes and governance frameworks. - Excellent communication, stakeholder management, and facilitation skills. - Analytical mindset - comfortable interpreting performance data and turning insights into actions. - Familiarity with campaign management tools (e.g., Asana, Trello, Airtable) and marketing analytics platforms.