Job Title

Key Responsibilities1. Paid Acquisition & Channel Ownership- Own and scale Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook & Instagram) campaigns - Manage budgets across brands and geographies with clear CAC, CPL, and ROI targets - Launch and optimise campaigns for: - Lead generation - Conversion-driven landing pages - Intake-based & seasonal demand (Jan / Sep intakes)2. Funnel & Conversion Optimisation- Improve lead-to-conversion rates through: - Landing page optimisation - Funnel experiments (forms, CTAs, messaging) - Audience segmentation and retargeting - Work closely with Product, Design, and CRO teams to ship high-impact experiments3. Data, Analytics & Attribution- Own performance tracking across GA4, Google Ads, Meta Ads, CRM - Ensure clean attribution using: - UTMs - Offline conversions - CRM integrations - Build and maintain performance dashboards for leadership visibility4. Experimentation & Scale- Run structured experiments across: - New audiences - New geographies - New ad formats & creatives - Test emerging platforms (Snapchat, TikTok, native ads) when relevant - Identify scalable growth levers beyond “obvious” channels5. Revenue & Business Impact- Work closely with Sales and Ops teams to: - Improve lead quality - Reduce drop-offs - Maximise revenue per lead - Align campaigns with revenue targets, not just lead volume6. Team & Agency Collaboration- Collaborate with internal creatives, SEO, content, and tech teams - Manage agencies/freelancers where applicable - Mentor junior performance marketers (if applicable)Required Skills & Experience- 3-6 years of hands-on performance marketing experienceStrong expertise in:- Google Ads (Search & PMax mandatory) - Meta Ads (Lead Gen & Conversion campaigns) - Proven track record of scaling budgets while maintaining efficiencyStrong understanding of:- Funnel metrics - Attribution models - CRM-based lead management - Advanced Excel / Google Sheets skills - Comfortable working in fast-paced, high-ownership environmentsWhat Success Looks Like (First 6–12 Months)- Consistent improvement in CAC and lead quality - Clear experimentation roadmap with measurable wins - Scalable paid acquisition engine across brands - Strong collaboration with sales and product teams - High ownership and accountability for revenue outcomesWhy Join Us- Opportunity to build and scale performance marketing for multiple global brands - High ownership, high-impact role with direct visibility to leadership - Fast-growing international consumer business - Culture that values data, experimentation, and bold thinking