Job Title

We’re looking for a results-oriented D2C Website Manager to lead and optimise our online store. This role is responsible for end-to-end ownership of the website, ensuring a seamless shopping experience, maximising conversions, and driving revenue growth.Key Responsibilities:1. Website Operations & Management- Manage the day-to-day operations of the D2C website (Shopify) - Ensure website uptime, speed, and mobile responsiveness. - Coordinate with developers/designers for bug fixes, new features, and upgrades.2. Content & Merchandising- Plan and upload banners, product listings, pricing, offers, and promotions. - Maintain updated product catalogues with accurate descriptions, images, and SEO-optimised content. - Work with creative teams for assets and campaigns.3. Customer Experience & CRO (Conversion Rate Optimisation)- Monitor user journey & behaviour using analytics tools (GA4, Hotjar, etc.). - Implement A/B testing and UX improvements to increase conversions. - Ensure smooth checkout, payment gateways, and returns processes.4. Marketing & Campaign Support- Integrate and coordinate website with performance marketing campaigns (Meta, Google, Email, Influencers). - Manage landing pages and track campaign performance & attribution. - Support SEO/SEM and retargeting strategies.5. Analytics & Reporting- Own website KPIs: traffic, conversion rate, AOV, bounce rate, ROAS contribution. - Generate weekly/monthly performance reports and actionable insights.6. Compliance & Integrations- Ensure website complies with legal, privacy, and security norms. - Oversee integrations with CRM, ERP, inventory, and logistics systems.Key KPIs / Metrics:- Website traffic & quality of visitors - Conversion rate & AOV - Bounce rate - Cart abandonment rate - Contribution to overall sales revenue - Page load speed & uptimeQualifications & Skills:- Bachelor’s degree in Marketing, E-commerce, Business, or related field. - 3–6 years of experience managing D2C or e-commerce websites. - Hands-on with Shopify/Magento/WooCommerce or other CMS platforms. - Strong understanding of digital marketing channels (SEO, SEM, social, email). - Proficiency in analytics tools (Google Analytics, GA4, Data Studio). - Knowledge of UX/UI best practices and CRO. - Excellent project management and cross-team coordination skills.Preferred:- Experience in FMCG/Beauty/Fashion/Consumer Goods brands. - Knowledge of CRM, marketing automation, and retention tools.