Hiring: D2C Growth Lead Brand:October 22 (Demi-Fine Jewellery) Location:Remote (India) Type:Full-time / Contract (30-day trial first) Experience:2–5 years (Shopify D2C required)About October 22 October 22 is a demi-fine jewellery brand selling premium everyday jewellery through our Shopify store. We are now looking to scale the business through a strong combination ofMeta Ads + conversion optimization + performance-led content . This isnota social media posting role. This is arevenue-focused growth role .Role Overview We are hiring aD2C Growth Leadwho will take ownership of driving sales and growth for October 22. You should be hands-on withMeta Ads , understand the Shopify funnel, and be capable of executing quickly without constant supervision. You will be responsible for building a predictable revenue engine, not just running ads.Key Responsibilities 1) Performance Marketing (Meta Ads) Plan, launch, and optimize Meta conversion campaigns (Purchase objective) Build a clear structure for prospecting + retargeting Test creatives weekly (UGC reels, statics, hooks, angles) Track key metrics like CAC, ROAS, CTR, CPM, CVR and improve performance Manage budgets responsibly and scale what works 2) Shopify Conversion Optimization (CRO) Improve product pages for higher conversion (copy, trust, FAQs, offers) Optimize checkout flow and reduce drop-offs Implement bundles, offers, and upsells to improve AOV Ensure tracking is working correctly (Pixel / basic CAPI setup preferred) 3) UGC & Creator-Led Performance Content Work with creators and UGC content to generate high-performing ad creatives Identify winning hooks and angles that convert for jewellery buyers Repurpose top-performing content into ads consistently 4) Revenue Ownership & Reporting Own weekly and monthly revenue targets Share a clear weekly performance report and next-week plan Coordinate with internal teams (content, operations, customer support) to execute fasterRequirements (Must Have) 2–5 years of experience in Shopify D2C growth Strong hands-on experience with Meta Ads (Sales/Conversions) Proven ability to drive Shopify revenue (proof of performance preferred) Strong understanding of CAC, ROAS, AOV, CVR, funnel metrics Ability to work independently and execute without hand-holding Strong communication and weekly reporting disciplineGood to Have (Preferred) Experience in jewellery / fashion / beauty D2C Experience running UGC-style ads that convert Shopify landing page and conversion optimization experienceCompensation Fixed Pay:₹25,000/month Performance Incentives:High variable payout linked to revenue milestones Trial Period:First 30 days based on performance and executionWhat Success Looks Like (First 30 Days) Meta ads running consistently with proper campaign structure A strong pipeline of UGC/performance creatives created and tested Improvements in Shopify conversion rate and daily order volume Clear reporting of numbers, learnings, and next stepsHow to Apply Please send: Your CV / LinkedIn profile Links to 1–2 Shopify brands you have worked on Proof of results (screenshots of ROAS/CAC/revenue — blurred is fine) A short note:What would you do in the first 7 days with a ₹50,000 ad budget? Email:
Job Title
D2C Growth Lead