Job Title

Growth Marketing Manager — CoreworksBengaluru (India) US market focus Full-time | Equity + competitive compensationCoreworks is an AI-native product that turns raw data — spreadsheets, systems, uploads — intofinished outputs : models, reports, and decks.We’re early. The product is powerful and flexible. That makesdiscoverability and explanationthe core growth problem.This role ownshow people find Coreworks, understand what it does, and decide to try it .It’s not brand marketing. It’s not campaign management. It’sbuilding repeatable demand from first principles .You’ll work directly with the founders to define Coreworks’ GTM playbook and scale what works.Scope of the Role (Explicit Ownership) You are accountable fortop-of-funnel discovery and early demandacross content, creators, distribution, and targeted outreach.Your job is to ensure the right users: Find Coreworks Understand it quickly Try itAnd that we knowwhythose things are happening.Channels & Activities You Will OwnWritten Content (Primary Growth Surface) Blog posts and workflow breakdowns Use-case explainers (“How teams turn X into Y with Coreworks”) Launch posts and feature announcements Short case studies from early users Founder-assisted long-form posts and threads Metrics:page views → CTR → signups → activationVideo & Creator-Led Distribution Identify and work with creators on LinkedIn, X, YouTube, Shorts Ship demos, walkthroughs, POV workflows, and comparisons Brief creators, review content, iterate on hooks Turn high-performing creators into repeat collaborators Metrics:impressions → clicks → signups → activated usersOrganic Distribution Own organic distribution on LinkedIn, X, and YouTube Partner with founders on narrative-driven launches Drive ecosystem and community amplification Metrics:reach, engagement, assisted signupsTargeted Outbound & Growth Experiments Run lightweight outbound experiments (email, LinkedIn, partnerships, referrals) Focus on learning and qualified conversations, not volume Tie launches and content to outbound spikes Metrics:reply rate, conversations started, pilots, signupsWhat You Will Build A repeatable content + creator growth playbook Clear understanding of which channels and narratives convert A weekly experimentation cadence Simple dashboards tying activity → outcomes A growth system that compounds over timeExample Projects Launch a “How teams build finished outputs from messy data” content series Ship creator-led demos showing real Coreworks workflows Run a targeted outreach experiment to book pilot users Support a small, high-quality workshop or roundtable around a launch Turn early usage into short, credible case studiesWhat Success Looks Like (First 3–6 Months) We know which content formats reliably drive signups We know which creators and narratives convert Coreworks consistently shows up in relevant feeds and conversations Growth insights are shaping product and positioning decisionsWho This Role Is For You’ve led growth or demand at a SaaS or AI startup You’ve shippedwritten and video contenttied to real metrics You’re comfortable owning numbers and tradeoffs You can run experiments without heavy process You don’t need perfect attribution to make decisionsWhat This Role Is Not Not brand marketing Not social media scheduling Not ads-only growthThis role ownsdiscoverability and demand .Why Coreworks Early, high-ownership role Direct access to founders and product decisions Build the growth engine from zero Meaningful equity if you get it rightApply with a short note on: Why Coreworks One growth channel or system you owned end-to-end — what you shipped, what metrics you tracked, what worked, and what didn’t