Role - Performance Marketing & Digital ExperienceLocation: Mumbai - Nariman PointEducation: MBA in Marketing or Digital MarketingIndustry Preference: Luxury, Jewellery, Premium Lifestyle Brands.Role OverviewPerformance Marketing & Digital Experience is the architect of the brand's digital storefront and customer journey. You will lead the strategy for the brand's website and mobile app, ensuring they serve as high-converting engines for both e-commerce and store footfalls. This role requires a "Digital-first" thinker who can blend technical product management with high-impact performance marketing to drive customer acquisition and affinityKey ResponsibilitiesWebsite & App Experience (Product Ownership)- Digital Transformation: Own the roadmap for the TBZ website and mobile app, ensuring a premium, user-friendly interface that reflects the brand’s heritage and craftsmanship - UX/UI Strategy: Collaborate with design and tech teams to optimize the digital "Customer Journey," focusing on intuitive navigation, high-speed performance, and luxury aesthetics. - Digital Commerce: Align brand communication with business goals to drive online sales and lead capture through the digital platformPerformance Marketing & Lead Generation- O2O Funnel Optimization: Design and execute performance campaigns (Search, Social, Programmatic) specifically aimed at driving high-quality store footfalls - Hyper-local Targeting: Map store catchments to deploy targeted digital ads that drive local visibility and qualified walk-ins. - Customer Acquisition: Negotiate and structure digital alliances to access HNI databases and reduce the overall Cost of Acquisition (COA).Data, SEO & Analytics- SEO Mastery: Lead the content and technical SEO strategy to improve organic search rankings for key product categories - Funnel Analytics: Implement rigorous tracking of Cost Per Walk-in (CPW) and Return on Marketing Investment (ROMI) across all digital touchpoints - Consumer Insights: Leverage data analytics and market research to refine digital narratives and campaign strategiesKey Skills & Competencies- Product Management: Experience in managing website/app lifecycles within a retail or luxury context - Performance Suite: Deep expertise in GA4, Meta Ads Manager, and Google Ads for HNI targeting - Luxury Sensibility: A sharp aesthetic sense to ensure digital platforms reflect the "Experiential Luxury" standards of the brand - Analytical Mindset: Comfortable working with data to translate insights into actionable digital initiativesKey Success Metrics (KPIs)- Digital Footfall Conversion: % of website/app users who utilize the "Store Locator" or "Book Appointment" features - Organic Reach: Significant improvement in Top-of-Mind Awareness (TOMA) driven by SEO and organic digital presence - App/Web Engagement: Average session duration and engagement rates on digital platforms - Lead Quality: % of digitally generated leads that convert into physical store walk-ins and sales
Job Title
Performance Manager