Job Title

Role OverviewWe are looking for a highly creative, concept-driven Copywriter who will lead copy under the Creative Head and play a key role in shaping brand language, campaign ideas, and storytelling.This role is for someone who thinks in ideas first, words second — someone who understands that great copy is as much about what you don’t say as what you do.You will help define how Aliens Tattoo sounds, feels, and speaks across platforms.What You’ll Work On- Campaign lines and big ideas - Brand language and tone evolution - High-impact ad copy (digital + print) - Headlines, CTAs, and microcopy - Social-first storytelling - Select long-form narratives where depth is requiredCore ResponsibilitiesCopy & Language Craft- Write sharp, high-impact copy for: - Campaigns - Ads - Social media - Landing pages - Headlines and CTAs - Create copy that is emotionally resonant, culturally relevant, and brand-true - Deliver language that works both for brand and performance, without dilution - Edit and refine copy for clarity, rhythm, and intentThinking, Conceptualising & Brand Voice- Translate creative briefs into strong ideas and narratives - Collaborate closely with the Creative Head in campaign ideation - Help evolve and protect the brand’s voice and tonality - Contribute to storytelling frameworks and content themes - Ensure consistency of language across all touchpointsWhat This Role Is NOT- ❌ Not an SEO writing role - ❌ Not a content factory job - ❌ Not a “write whatever the brief says” position - ❌ Not corporate or jargon-heavy copywritingThis role demands taste, restraint, and originality.Ideal Candidate ProfileExperience- 5+ years of copywriting experience - Background in creative agencies or strong in-house brand teams - Experience working on campaign-led brand communication - Exposure to fast-paced, idea-driven environmentsSkill & Taste Bar (Non-Negotiable)- Excellent command over language - Strong sense of rhythm, tone, and emotional nuance - Ability to write both bold and subtle copy - Comfort with minimal, poetic, or provocative lines - Can clearly explain why a line worksMindset We Care About- Thinks deeply before writing - Curious about culture, art, psychology, and people - Confident but open to feedback - High ownership of language quality - Hungry to create meaningful, standout workPortfolio Is MandatoryYour portfolio should showcase:- Campaign lines - Ad copy - Brand storytelling - Range + originality - Clarity of thinking