About ToousedTooused offers a convenient way for people to declutter unwanted clothing and swap it with Household Essentials, reducing textile waste and driving a positive impact. Founded in 2023 and based in Delhi, we at Tooused aim to make sustainable living accessible and rewarding.Your MissionYou will own the brand like it is your own startup inside our startup. From strategy to execution, you will manage marketing end-to-end and make sure our brand feels sharp, consistent, and high-impact across every touchpoint.This is not a /"make posters and post on Instagram/" role. This is a /"build the brand, drive growth, and ship weekly/" role.Key Responsibilities1) Brand & PositioningOwn the brand voice, storytelling, and positioning across all channelsMake sure every post, campaign, and piece of copy sounds like /"us/"Keep our brand consistent across website, app, social, PR, and partnerships2) Content Engine (Always On)Build and run a content calendar (LinkedIn, Instagram, YouTube, email, WhatsApp)Write and review content: posts, scripts, creatives, captions, landing pagesCreate content hooks that stop scroll and build recall3) Campaigns & LaunchesPlan and execute product launches, offers, referral pushes, and partnershipsOwn campaign planning: message, creative direction, timelines, execution, performanceRun seasonal and topical campaigns with speed (festivals, trends, moments)4) Performance Marketing + GrowthWork with the performance team/agencies to scale Meta/Google campaignsTrack CAC, ROAS, retention, activation, conversions, funnel drop-offsImprove growth metrics through experiments, not assumptions5) Community & PartnershipsBuild community-led growth programs (societies, captains, ambassadors)Coordinate marketing deliverables with partners and ensure brand fitRun offline-to-online growth plays when needed6) Brand ExcellenceOwn brand guidelines: visual identity, tone, templates, design consistencyWork closely with designers to ensure premium outputKeep raising the bar on quality, clarity, and speedWhat Success Looks LikeA clean, sharp brand voice and a repeatable content system2-3 strong campaigns shipped end-to-end with measurable outcomesHigher brand recall and better conversion on app/store/landing pagesMarketing execution becomes fast, predictable, and performance-drivenMust Have Skills3-7 years in brand marketing/consumer marketing / D2C marketingStrong writing + storytelling (you can write, not only brief)Campaign thinking + execution disciplineUnderstanding of performance marketing and funnelsAbility to manage multiple stakeholders and still deliver on timeGood to HaveExperience in consumer apps, D2C, sustainability, marketplaces, or communitiesComfortable using tools like Canva/Figma briefs, Meta Ads manager basics, GA, MixpanelFounder mindset: you act, you own, you fixThe Kind of Person Who Will Love This RoleYou want ownership, not instructionsYou think in customer psychology, not just content formatsYou can move fast without compromising brand qualityYou are equally comfortable with creative + numbers
Job Title
Brand Manager