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Job Title: Marketing Manager – B2B Technology ServicesBudget - 15 - 18 LPAAbout Unified InfotechUnified Infotech is a global technology consulting and software development company with over 13 years of excellence in delivering custom web, mobile, and software solutions. We partner with MSMEs and large enterprises to engineer innovative digital products that solve complex business challenges and redefine user experience.At Unified, work is more than a role—it is a pursuit of excellence. We believe in creativity, collaboration, performance-driven execution, and continuous reinvention.The OpportunityWe are looking for a results-driven Marketing Manager to lead and execute Unified Infotech’s B2B digital marketing strategy. This role is ideal for a strategic marketer with strong execution capabilities, deep experience in technology services marketing, and a passion for driving measurable pipeline growth.You will own the digital marketing roadmap, lead a high-performing team, collaborate closely with sales and leadership, and ensure all marketing initiatives are innovative, data-driven, and ROI-focused.Key ResponsibilitiesStrategy & Growth- Develop and execute comprehensive B2B digital marketing strategies aligned with business and revenue goals. - Own go-to-market strategies and value propositions for technology services across global markets. - Forecast and track pipeline growth, prospects, and Marketing Qualified Leads (MQLs).Demand Generation & Performance- Drive demand generation through SEO, content marketing, paid campaigns, ABM, and marketing automation. - Monitor campaign performance, analyze metrics, and optimize for lead quality, conversion, and ROI. - Maintain accountability for marketing-sourced revenue and performance KPIs.Team & Stakeholder Collaboration- Build, mentor, and lead a high-performing B2B marketing team. - Partner closely with sales teams to improve lead handoff, conversion rates, and revenue outcomes. - Collaborate with leadership, delivery teams, and external partners to strengthen brand positioning.Budget & Operations- Plan, manage, and optimize the marketing budget to support pipeline and growth objectives. - Ensure timely execution of campaigns while managing multiple priorities and deadlines.Qualifications & Experience- 10+ years of relevant B2B marketing experience, with at least 4 years leading a team independently. - Proven experience in B2B technology or IT services marketing (software, telecom, SaaS, startups preferred). - Strong understanding of SEO principles, digital marketing channels, and performance marketing. - Excellent written and verbal communication skills. - Proficiency in Microsoft Word, Advanced Excel, and PowerPoint. - Strong organizational, multitasking, and follow-through skills.Why Join Unified Infotech?- Flexible, humane, and people-first work environment. - Opportunity to be part of a structured growth and scale-up phase. - Competitive compensation aligned with industry standards. - Culture that values innovation, inclusivity, and continuous learning. - Exposure to global markets: USA, India, APAC, LATAM, Europe, and the Middle East. - Access to cutting-edge digital marketing tools and technologies. - Opportunity to mentor and collaborate with high-caliber professionals.