Job Title

Bluethread is a new-age fashion house building some of India’s most exciting digital-first brands. We don’t just follow trends — we build brands that move culture.From handcrafted contemporary fashion to sharp workwear, our portfolio is designed for the modern Indian consumer who wants style, individuality, and substance. Over the past few years, Bluethread has grown rapidly, earning national recognition through Shark Tank India and scaling with a performance-driven, digital-first approach.We operate at the intersection of design, storytelling, and data — combining strong brand thinking with agile manufacturing and deep online fashion expertise. With in-house production capabilities, strong supply chain control, and responsible practices, we’re building fashion brands that are both aspirational and scalable.We’re not here to be just another fashion company. We’re here to change how fashion brands are built in India.Role: Senior Graphic Designer & Video EditorWe’re looking for a senior-level visual creator who can think like a brand owner, execute like a machine, and move at startup speed.This is not a “just follow briefs” role. You’ll help define how our brands look, feel, and show up across the internet — every scroll, every frame, every campaign.You should be equally strong in design and video, with the ability to turn ideas into high-quality output fast — without losing sharpness or brand consistency.What This Role Really MeansYou are:- A brand thinker, not just a software operator - Someone who understands that design = communication + conversion - Comfortable in a fast-moving, high-ownership startup environment - Looking for long-term alignment, not short-term task-based workWe work with speed, ambition, and high standards. Hustle, ownership, and reliability are non-negotiable.Key ResponsibilitiesBrand & Visual Identity- Maintain and evolve brand visual identity across all platforms - Ensure consistency in fonts, colors, layouts, mood, and storytelling - Translate brand positioning and USPs into strong visual languageGraphic Design (All Touchpoints)- Social media creatives (static posts, carousels, performance ads) - Website banners, landing page visuals, and UI assets - Campaign KV development and launch creatives - Emailers, lookbooks, pitch decks, and marketing collateralsVideo Creation & Editing- Edit high-performing social media videos (Reels, ads, launch films) - Add motion graphics, text, transitions, and visual hooks - Work on both performance-driven and brand storytelling videos - Turn raw content into scroll-stopping, platform-native videosCreative Direction & Idea Contribution- Bring out-of-the-box ideas that are bold and commercially smart - Contribute to campaign concepts, shoot mood boards, and storytelling - Understand what works visually in fashion, D2C, and digital-first brandsSpeed & Execution- Deliver high-quality output under tight timelines - Handle multiple projects without compromising quality - Work closely with marketing, content teams, and founders to move fastWhat We’re Looking For (Must-Haves)- Very strong in graphic design fundamentals (layout, typography, color, hierarchy) - Very strong in video editing and motion storytelling - Deep understanding of social-first and performance content - Strong commercial sense — you know what looks good and what sells - Ability to follow brand identity and push it forward - High ownership mindset — you don’t wait to be chased - Comfortable in a fast-paced, high-expectation startup culture - Someone who takes pride in being fast, sharp, and dependableWho This Role Is NOT For- Someone who prefers slow, process-heavy corporate environments - Someone who needs constant hand-holding - Someone who is “just a designer” and not interested in brand thinkingWho Will Thrive HereSomeone who wants to look back in 2 years and say,“I helped build the visual identity of a fast-growing fashion brand from the inside.”If you want, I can make a shorter LinkedIn-optimized version too — this one is the full-power version.