Job Title

Key Responsibilities:Digital Strategy Development: Develop and implement effective digital marketing strategies aligned with company goals and objectives Identify emerging trends, technologies, and opportunities to stay ahead in the digital landscapePaid Advertising: Oversee and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising) to maximize ROI Analyze campaign performance data to refine strategies and drive improvementsSEO and Content Strategy: Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic Execute technical SEO best practices, including site speed optimization, mobile responsiveness, and XML sitemap creation Plan and Execute link-building efforts to increase the website's domain authority and enhance search rankings Collaborate with content teams to create high-quality, SEO-optimized content that aligns with marketing objectivesEmail Marketing: Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. Implement strategies to grow and engage the email subscriber baseSocial Media Management: Manage and enhance the company's social media presence across multiple platforms Develop and execute social media campaigns to increase brand awareness and engagementData Analysis and Reporting: Utilize data analytics tools to track, measure, and report on key performance metrics Provide regular reports and insights to the management team to inform decision-makingWebsite Management: Oversee website performance and user experience, working with web development teams to implement improvements Ensure website content is up-to-date and aligns with marketing goalsStay Updated on SEO Trends: Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to continually improve strategiesKey Result Areas Effective Branding activities Efficient ranking of website Lead Generation Strategies in alignment with Business Plan across all geographies Branding, Corporate Communication & Social Media Management Result OrientationKey Performance Indicators Effective Leads Company Recognition as BrandRequirements: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field Proven experience in digital marketing, including successful management of digital campaigns In-depth knowledge of digital marketing channels, strategies, and tools. Strong time management skills Analytical mindset with the ability to interpret data and make data-driven decisions Exceptional communication and presentation skills Proficiency in digital marketing software and analytics tools Creative thinking and problem-solving abilities Results-oriented and a commitment to achieving objectivesDesirable Skills Excellent Communications Proactive & Positive Attitude Time Management Multitasking Project Management Convincing & Presentation skillsBehavioral Characteristics Inspire, high energy, passionate, motivate others, and engage their commitment Collaborative approach for Team Building Cooperative, collaborative decision-making Extroverted, warm, enthusiastic, empathetic Go getter & sense of business acquisition Leadership based on ability to motivate others