Job Title

Performance Marketing Manager (Insurance Lead Generation)Location: Noida (On-site - Monday to Saturday)Experience: 5+ Years (Core Performance Marketing)Industry Preference: Insurance / Fintech / BFSI / Lead Generation BusinessesEmployment Type: Full-timeAbout First AdvisorFirst Advisor is a fast-growing insurance brokerage brand focused on Health, Motor, Term Insurance etc.Our goal is simple:build a scalable, performance-driven lead generation engine that converts into real policy sales.We are looking for a hands-on Performance Marketing Manager who can own paid acquisition end-to-end and drive measurable business outcomes from Day 1.Role OverviewAs a Performance Marketing Manager, you will be directly responsible for lead generation, cost efficiency, and lead quality across paid channels. This is a core execution role, not a coordination or agency-management position.You will work closely with sales and leadership to ensure that marketing spend translates into revenue, not just leads.Key ResponsibilitiesPaid Acquisition & Lead Generation- Plan, execute, and scale Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) - Own complete funnel - Drive consistent, high-quality leads while maintaining target CPL and CAC - Daily monitoring and optimization campaigns - Conduct continuous A/B testing - Scale winning campaigns and pause underperforming ones quickly - Analyze campaign data and share clear weekly and monthly performance reports - Track:Channel-wise CPLLead to policy conversion rateCost per policyROI on ad spends- Work closely with the sales team to:Improve lead qualityReduce junk or low-intent leadsOptimize lead forms and qualification questions- Integrate campaigns with CRM tools - Use feedback from sales calls to refine targeting and messagingRequired Skills & ExperienceMust-Have Skills- 5+ years of hands-on experience in performance marketing and lead generationStrong expertise in:Meta Ads (Lead Forms, Conversion Campaigns)Google Ads (Search focused on high-intent keywords)- Proven experience in BFSI / Insurance / Fintech / Loan / Credit Card lead generation - Deep understanding of:FunnelsCAC vs revenue economicsScaling paid campaigns profitably- Strong analytical mindset with comfort in numbers and dashboardsGood-to-Have Skills- Experience running ads in regulated industries (insurance, finance) - Knowledge of landing page optimization (CRO) - Experience working with in-house sales teams - Understanding of attribution models and multi-touch journeysWhat We Are Looking For (Mindset)- Hands-on executor, not just a planner - Data-driven and ROI-focused - Comfortable with daily accountability - Can work in a fast-paced, early-stage environment - Takes ownership and treats ad budgets like their own moneyKey KPIs You Will Own- Cost per Lead (CPL) - Lead to Policy Conversion Rate - Cost per Policy Sold - Monthly Lead Volume - Channel-wise ROIWhy Join First Advisor?- High ownership and decision-making power - Direct impact on revenue and growth - No unnecessary hierarchy or red tape - Opportunity to build the entire paid acquisition engine from scratch - Competitive compensation + performance incentives