Purpose & Relevance -Drive Brand Strategy Across Channels- Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones. Optimize Assortment Mix - Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand. Consumer-Centric Range Building-Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels. In-Season Trading Support- Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance. Key Responsibilities-Pre-Season Planning and Buying: OTB (Open-to-Buy) & Assortment PlanningDevelop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance.Identify and act upon any opportunities related to assortment or category planning for the MBC channel.Buying Strategy & Seasonal PrioritiesDrive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.Feedback to Channel/CTC TeamsOffer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.Go-To-Market (GTM) ParticipationEngage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedbackIn-Season Planning & TradingCampaign LaunchesCollaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.Replenishment ModelLead the replenishment program for DPC, with a focus on growing its contribution to overall business.In-Season Launch ManagementShare regular updates on in-season product launches with channel teams and ensure timely order closures.Seasonal Inwards TrackingMonitor season-wise inwards against the buy plans shared during trade shows to ensure alignment and timely availability.Sell-Through Performance MonitoringActively track in-season performance to identify fast and slow movers within the range and recommend timely actions.Inventory managementEfficient movement of inventory across the channels basis the demand from partners Key Relationships:Brand TeamsCluster SCMCluster FinanceDPC & MBC functional teams (Ops)IT / BIChannel Partners Knowledge Skills and Abilities:4-5 years of work experience in this domain and preferably Masters in Fashion Management.Experienced in data analysis with strong skills in Microsoft Excel is required.Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.Good understanding of brand building and consumer perspective.Holistic thinker – establish and drive end-to-end strategies and initiatives encompassing multiple functions.Strong influencer and natural collaboratorFluent in English
Job Title
AM Merchandising, DPC