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Job Title: Affiliate Team LeadLocation: HyderabadWork Mode: Semi Hybrid Mode (4days work from office) and (1 day work from home (either Monday or Wednesday or Friday)) in a weekJob GoalThe Affiliate Marketing Team Lead is responsible for owning, scaling, and optimizing the affiliate marketing channel end-to-end to drive profitable growth for a Home, Garden, and Furniture e-commerce business.This role leads the affiliate team, defines channel strategy, manages budgets and partner relationships, and ensures that affiliate traffic delivers high-quality revenue, strong ROI, and brand-safe growth. The role also acts as a key cross-functional link between Marketing, Commercial, BI, and Tech teams.Core activities 1. Affiliate Strategy & Channel OwnershipDefine and execute the affiliate marketing strategy aligned with commercial goals and category priorities (Home, Garden, Furniture).Translate business objectives into monthly and quarterly affiliate targets.Identify growth opportunities by partner type (content, cashback, loyalty, influencers, deal sites).Drive continuous innovation and testing of new affiliate models and placements2. Budget & Performance ManagementPlan, allocate, and manage affiliate budgets to maximize ROI and contribution margin.Monitor daily and weekly performance across key metrics:Revenue, ROI, CPA, EPC, AOV, CTR, conversion ratePartner-level performance and attributionOptimize commission structures and incentives based on profitability and partner value.Ensure accurate tracking and attribution across devices and channels.3. Affiliate Recruitment & Relationship ManagementRecruit, onboard, and develop high-quality affiliate partners relevant to Home, Garden, and Furniture audiences.Maintain strong relationships with top-performing partners and networks.Negotiate commercial terms, commissions, and placements.Ensure full compliance with affiliate policies, brand guidelines, and legal requirements.4. Team Leadership & DevelopmentLead, coach, and develop the affiliate marketing team.Set clear goals, priorities, and performance expectations.Foster a data-driven and test-and-learn culture.Ensure operational excellence and scalability of affiliate processes.5. Reporting, Analytics & InsightsDevelop and maintain performance dashboards using GA4, Looker Studio, BI tools, and CRM data.Deliver detailed weekly, monthly, and quarterly performance reports covering:Revenue and ROIContribution marginPartner-level insightsBudget usage and forecastsProvide clear, actionable recommendations for optimization and growth.6. Cross-Functional CollaborationAct as the central point of contact for all affiliate marketing activities.Work closely with:Commercial teams on category focus and promotionsBrand & Content teams on messaging and creative guidelinesTech & BI teams on tracking, attribution, and automationAlign affiliate activity with broader performance marketing and commercial calendars.KPIsRevenue & ProfitabilityAchievement of affiliate revenue targetsROI and contribution margin from affiliate channelGrowth in revenue share of total online salesPartner Growth & QualityIncrease in number of active, high-quality affiliatesRevenue concentration reduction (healthier partner mix)Performance growth of top-tier and strategic partnersCampaign & Traffic PerformanceImprovements in CTR, conversion rate, EPC, and AOVGrowth in qualified traffic, leads, and conversionsSuccessful execution of seasonal and promotional campaignsOperational & Compliance ExcellenceAccurate and timely performance reportingLow incident and compliance issue rateOn-time execution of affiliate launches and campaignsLeadership & ProcessTeam performance against goalsClear documentation and scalable affiliate processesStakeholder satisfaction across Marketing and Commercial teamsRequired Skills & ExperienceMust-HaveProven experience in affiliate marketing, ideally in e-commerceStrong understanding of performance metrics and ROI-driven marketingExperience managing budgets, partners, and teamsHands-on experience with GA4, affiliate platforms, and reporting toolsStrong analytical and stakeholder management skillsNice-to-HaveExperience in Home, Garden, or Furniture e-commerceKnowledge of attribution models and BI toolsExperience working in international or multi-market environmentsTools & EnvironmentAffiliate networks and platformsGoogle Analytics 4Looker Studio / BI toolsCRM systemsInternal data and attribution tools