Job Title: Affiliate Team Lead Location: Hyderabad Work Mode: Semi Hybrid Mode (4days work from office) and (1 day work from home (either Monday or Wednesday or Friday)) in a weekJob Goal The Affiliate Marketing Team Lead is responsible for owning, scaling, and optimizing the affiliate marketing channel end-to-end to drive profitable growth for a Home, Garden, and Furniture e-commerce business. This role leads the affiliate team, defines channel strategy, manages budgets and partner relationships, and ensures that affiliate traffic delivers high-quality revenue, strong ROI, and brand-safe growth. The role also acts as a key cross-functional link between Marketing, Commercial, BI, and Tech teams.Core activities 1. Affiliate Strategy & Channel Ownership Define and execute theaffiliate marketing strategyaligned with commercial goals and category priorities (Home, Garden, Furniture). Translate business objectives intomonthly and quarterly affiliate targets . Identify growth opportunities by partner type (content, cashback, loyalty, influencers, deal sites). Drive continuous innovation and testing of new affiliate models and placements2. Budget & Performance Management Plan, allocate, and manageaffiliate budgetsto maximize ROI and contribution margin. Monitor daily and weekly performance across key metrics: Revenue, ROI, CPA, EPC, AOV, CTR, conversion rate Partner-level performance and attribution Optimize commission structures and incentives based on profitability and partner value. Ensure accurate tracking and attribution across devices and channels.3. Affiliate Recruitment & Relationship Management Recruit, onboard, and develophigh-quality affiliate partnersrelevant to Home, Garden, and Furniture audiences. Maintain strong relationships with top-performing partners and networks. Negotiate commercial terms, commissions, and placements. Ensure full compliance with affiliate policies, brand guidelines, and legal requirements.4. Team Leadership & Development Lead, coach, and develop the affiliate marketing team. Set clear goals, priorities, and performance expectations. Foster a data-driven and test-and-learn culture. Ensure operational excellence and scalability of affiliate processes.5. Reporting, Analytics & Insights Develop and maintainperformance dashboardsusing GA4, Looker Studio, BI tools, and CRM data. Deliver detailed weekly, monthly, and quarterly performance reports covering: Revenue and ROI Contribution margin Partner-level insights Budget usage and forecasts Provide clear, actionable recommendations for optimization and growth.6. Cross-Functional Collaboration Act as thecentral point of contactfor all affiliate marketing activities. Work closely with: Commercial teamson category focus and promotions Brand & Content teamson messaging and creative guidelines Tech & BI teamson tracking, attribution, and automation Align affiliate activity with broader performance marketing and commercial calendars.KPIs Revenue & Profitability Achievement ofaffiliate revenue targets ROI and contribution marginfrom affiliate channel Growth inrevenue shareof total online sales Partner Growth & Quality Increase innumber of active, high-quality affiliates Revenue concentration reduction (healthier partner mix) Performance growth of top-tier and strategic partners Campaign & Traffic Performance Improvements inCTR, conversion rate, EPC, and AOV Growth inqualified traffic, leads, and conversions Successful execution of seasonal and promotional campaigns Operational & Compliance Excellence Accurate and timely performance reporting Lowincident and compliance issue rate On-time execution of affiliate launches and campaigns Leadership & Process Team performance against goals Clear documentation and scalable affiliate processes Stakeholder satisfaction across Marketing and Commercial teamsRequired Skills & Experience Must-Have Proven experience inaffiliate marketing , ideally in e-commerce Strong understanding of performance metrics and ROI-driven marketing Experience managingbudgets, partners, and teams Hands-on experience with GA4, affiliate platforms, and reporting tools Strong analytical and stakeholder management skillsNice-to-Have Experience inHome, Garden, or Furniture e-commerce Knowledge of attribution models and BI tools Experience working in international or multi-market environmentsTools & Environment Affiliate networks and platforms Google Analytics 4 Looker Studio / BI tools CRM systems Internal data and attribution tools
Job Title
Affiliate Team Lead