Job Title

Job Title CXM – Hightouch Implementation SpecialistExperience 5–10 YearsLocation India – Bangalore / Chennai / Pune / Gurgaon / Kolkata / HyderabadNotice Period Immediate to 15 Days PreferredRole Summary We are looking for aCXM – Hightouch Implementation Specialistwho will own end-to-end implementation ofCustomer Data Platform (CDP) and Reverse ETL use casesusing Hightouch. This role acts as a bridge betweenMarketing, Analytics, and Engineering teams , enabling data-driven customer engagement and audience activation across marketing and advertising platforms.Key Responsibilities 1. End-to-End Implementation Lead completeimplementation lifecycleincluding requirement gathering, solution design, development, testing, deployment, and support. Translate marketing and business requirements intotechnical activation strategies . Drive best practices for scalable and reusable data activation solutions. 2. CDP & Customer Data Management Act as akey stakeholder for the Customer Data Platform (CDP) . Ensure data activation followsdata governance, catalog standards, and quality guidelines . Work closely with Analytics teams to maintain consistent metrics and audience definitions. 3. Customer 360 & Data Modeling Collaborate withData Engineeringto define and enhanceCustomer 360 data models . Own thefinal data modeling layer in Hightouch , transforming warehouse data into activation-ready audiences. Design advanced segmentation logic for personalized campaigns. 4. Reverse ETL & Activation Build, manage, and maintainReverse ETL pipelines using Hightouch . Schedule and monitor data syncs to multiple downstream systems including: Salesforce Marketing Cloud (SFMC) Meta (Facebook / Instagram Ads) Google Ads and other marketing platforms Ensure accuracy, freshness, and reliability of activated data. 5. Monitoring & Troubleshooting Monitor sync health, pipeline performance, and data latency. Troubleshoot sync failures, schema issues, and performance bottlenecks. Partner with Engineering teams to optimize warehouse queries and sync efficiency. 6. Stakeholder Collaboration Act as theprimary interface between Marketing, Analytics, Engineering, and CX teams . Support marketing teams with audience setup, validation, and platform limitations. Provide documentation and knowledge transfer post implementation.Mandatory Skills & Experience 5–10 years of experience indata platform / MarTech / analytics implementation roles Hands-on experience withHightouch (Reverse ETL) StrongSQLskills for querying, validation, and transformations Experience withCustomer Data Platforms (CDP) Strong understanding ofdata modeling and Customer 360 concepts Experience activating data to marketing platforms (SFMC, Meta Ads, Google Ads) Knowledge ofdata governance, data quality, and catalog standards Experience monitoring and troubleshooting data pipelinesGood to Have Skills Experience with cloud data warehouses (Snowflake, BigQuery, Redshift) Familiarity with dbt or similar transformation tools Understanding of identity resolution and audience matching Exposure to marketing attribution and campaign performance measurement Experience in CXM or Growth Analytics environmentsRole Type Techno-Functional (MarTech / CDP / Data Activation) Coding Expectation Light to Moderate– SQL, data modeling, and platform configuration (no heavy application development)