Job Title

Title: Junior PERFORMANCE Marketing AnalystLocation: Hyderabad or Bangalore, IndiaExperience: 2 – 4 yearsPay Scale: 2.5 lacs to 4 lacs per year DOE - Full time employmentAbout the roleAbout the roleWe are looking for a Junior Performance Marketing Analyst to support our Performance Marketing Manager in managing large‑scale digital campaigns for US‑focused, product‑led businesses. This is a hands‑on role ideal for someone who wants to grow into managing multi‑crore budgets and a team in the future.What you’ll do- Assist in setting up and monitoring campaigns in Google Ads, Meta Ads, and other platforms for US audiences. - Pull daily/weekly performance reports (spend, impressions, clicks, conversions, ROAS, CPA) and highlight anomalies. - Help run A/B tests (creatives, audiences, bids, landing pages) and track results against clear hypotheses. - Maintain campaign tracking and naming conventions; ensure accurate UTMs and events are captured in analytics tools. - Support optimization by surfacing insights on best‑performing segments, creatives, and funnels. - Collaborate with Product and Product Marketing to align campaigns with current offers, journeys, and messaging. - Document learnings and maintain experiment logs, dashboards, and playbooks.Must‑have experience- 2 - 5 years in performance or product marketing OR at a digital marketing agency managing product‑based clients. - Exposure to campaigns targeting US customers (time zones, ad copy, compliance basics, platforms). - Experience supporting accounts/companies with meaningful budgets (ideally in teams managing ₹2 Cr+ per month overall) even if your direct scope was smaller. - Comfortable in Excel/Google Sheets (pivots, lookups, basic analysis) and eager to learn SQL/BI. - Strong analytical mindset and attention to detail, with interest in data‑driven decision making. - EXCELLENT Written and Verbal English communication skills - Content writing and marketing experience - Exposure to US‑facing digital marketing (US traffic, campaigns, or lifecycle programs). - Strong written communication skills for US audiences and attention to detail in content and QA. - Fintech/financial services exposure or experience with US‑based fintech products.