Job Title

Job Title - Automotive Content Manager / SEO Strategist (AI-Focused)Role SummaryWe are seeking an automotive-savvy content and SEO professional who understands auto parts, vehicle fitment, and the U.S. automotive aftermarket, along with modern search optimization including AI-driven and generative search.This role sits at the intersection of automotive knowledge, content strategy, SEO execution, and next-generation search behavior. The ideal candidate is focused not only on ranking content today, but on positioning our catalog and brand for how customers will search, compare, and purchase through AI assistants and answer engines.Automotive experience or being a genuine automotive enthusiast is a strong plus for this role.Core ResponsibilitiesAutomotive Content Creation- Create accurate, high-quality content for: - Auto parts category pages - Product pages - Fitment-specific pages (year, make, model, engine) - Educational content such as guides, FAQs, and troubleshooting articles - Translate technical automotive information into clear, buyer-friendly language - Ensure content reflects real-world repair logic, not generic filler - Maintain consistency and accuracy across brands, vehicle platforms, and categoriesSEO Strategy and Execution- Own hands-on SEO execution, including: - Keyword research and search intent mapping - Internal linking strategies and content silos - Metadata optimization - Header structure (H1 through H4) - Image optimization - Execute technical and structured SEO fundamentals: - Schema markup (FAQ, Product, Breadcrumb, How-To) - Breadcrumb and category hierarchy logic - Indexation and crawl considerations at the content level - Understand off-page SEO fundamentals: - Quality-focused backlink strategies - Content designed to earn links naturally - Collaboration with developers and technical teams to preserve SEO intentAI, AEO, GEO, and Next-Generation Search Optimization- Understand where search is going, not just where it has been - Working knowledge of: - Answer Engine Optimization (AEO) - Generative Engine Optimization (GEO) - AI Consumption Optimization (ACO) - Understand how content is consumed by: - Google SGE - ChatGPT-style assistants - Voice assistants and autonomous shopping agents - Structure content so AI systems can: - Understand vehicle fitment and compatibility - Compare product options accurately - Identify pricing, warranty, and trust signals - Use AI tools to: - Assist and accelerate content creation responsibly - Scale content without sacrificing accuracy - Improve efficiency while maintaining automotive precisionAutomotive and Market Knowledge- Strong understanding of automotive parts categories such as: - Ignition - Braking - Suspension - Maintenance and service items - Clear understanding of: - OEM versus aftermarket positioning - Fitment logic and compatibility requirements - Familiarity with the U.S. automotive aftermarket, including: - Customer expectations and buying behavior - Pricing sensitivity - Warranty importance - Trust, authority, and brand credibility signals - Ability to write content that resonates with real automotive buyers, not just search enginesRequired Skills and ExperienceMust-Have Qualifications- 3 to 4+ years of hands-on experience in: - Content writing - SEO execution (not theoretical) - Demonstrated automotive knowledge through: - Professional automotive experience, or - Deep hands-on exposure and genuine interest in vehicles and auto parts - Proven ability to rank content in competitive search environments - Strong written English for the U.S. market - Comfortable working with AI tools and evolving content workflowsStrongly Preferred- Automotive e-commerce or auto parts catalog experience - Fitment-driven website or platform experience - Experience optimizing content for featured snippets, FAQs, and AI-generated answers - Strategic mindset with the ability to think beyond task executionAutomotive Enthusiast Bonus- Hands-on experience working on vehicles - Strong personal interest in cars, trucks, or motorsports - Ability to naturally understand how real customers think about repairs, upgrades, and maintenancePersonal Qualities- Curious and forward-thinking, staying current on SEO and AI changes - Detail-oriented with respect for automotive accuracy - Business-minded, understanding that content exists to drive sales and trust - Comfortable operating in fast-changing environments - Self-directed and accountable for outcomes, not just deliverablesWhy This Role MattersSearch behavior is changing rapidly. AI assistants increasingly influence purchasing decisions based on content clarity, fitment accuracy, trust signals, warranty information, and pricing transparency.This role ensures our automotive catalog becomes the best possible answer for both traditional search engines and AI-driven buying decisions shaping the future of automotive e-commerce.