About the RoleThis is not a campaign manager role.This is a build, own, and scale role.As Retention Manager at The Sleep Company, you will own revenue from retention channels end-to-end. From nurturing cold and warm leads to driving store visits, conversions, repeat purchases, and LTV — the number is yours.You will build the entire retention engine from scratch: strategy, data framework, automations, experimentation, team, and culture. If something breaks in the funnel, you fix it. If revenue doesn’t move, you figure out why.What You’ll OwnEnd-to-End Retention Revenue- Own the entire retention funnel across Email, WhatsApp, SMS, and CRM touchpoints. - Nurture leads aggressively but intelligently to drive store walk-ins, conversions, repeat purchases, and revenue. - Be directly accountable for CTR, click-through revenue, conversion rate, delivery rate, and ROI.Execution at Scale- Execute high-velocity campaigns for BAU, launches, promos, regional pushes, and ad-hoc leadership asks. - Spot execution gaps before they impact numbers and fix them fast. - Ruthlessly prioritize what moves revenue — cut noise, double down on winners.Automations & Always-On Growth- Build always-on journeys and lifecycle automations that print revenue even when campaigns aren’t running. - Optimize lead nurturing, drop-offs, post-purchase, reactivation, and loyalty flows.-Data, Experiments & Truth- Build the retention data framework from zero. This includes dashboards, metrics, attribution logic, and reporting. - Run continuous A/B experiments on messaging, offers, timing, cadence, and regional behavior. - Call out what’s not working with data, no vanity metrics, no opinions without proof.Brand, CX & Communication Playbook- Define how The Sleep Company talks to customers across lifecycle stages and regions. - Balance sales with empathy. Push when it converts, pull back when it hurts CX. - Build a living communication playbook and update it relentlessly.Budget, ROI & Cost Control- Own the retention budget like it’s your own money. - Track cost per click, cost per conversion, and revenue per campaign. - Deliver ROIInsights, Surveys & Stakeholders- Run customer surveys and turn feedback into clear, actionable insights. - Support new product launches and high-priority business requests without breaking the core engine.Leadership & Culture- Build and lead a high-ownership retention team. - Set execution standards, speed, and accountability. - Create a culture where numbers matter and learning compounds.Loyalty & Referral Programs- Own the strategy, launch, and scale of Loyalty and Referral Programs. - Make loyalty a growth lever, not a discount engine.Who Should Apply- You’ve built or scaled Retention / CRM / Lifecycle Marketing in a fast-moving environment. - You’re hands-on with WebEngage, CleverTap, MoEngage (or similar), but not dependent on tools to think. - You are obsessed with numbers, funnels, and root-cause analysis (Excel is second nature). - You’ve managed teams and can raise the bar on execution. - You take extreme ownership, when something fails, you fix it instead of explaining it. - You’re comfortable with ambiguity, pressure, and moving fast. - Immediate joiners or short notice candidates will be preferred.What Success Looks Like in this Role- Retention becomes a predictable revenue engine, not a support function. - Automation contributes a meaningful share of monthly revenue. - Clear playbooks exist for regions, cohorts, and lifecycle stages. - Leadership reviews focus on decisions and outcomes, not activity.
Job Title
Retention Marketing Manager