Job Title

FOCUS: OFFLINE MARKETING & PERFORMANCE MARKETINGHIRING FOR: FAST GROWING EDTECHKey ResponsibilitiesStrategic Marketing Leadership- Develop and execute comprehensive marketing strategies that elevate the brand and drive demand generation. - Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively. - Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.Brand Management- Shape and protect the brand, ensuring consistency across all channels. - Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audience. - Utilize market research and data analytics to refine messaging and positioning.Team Leadership and Development- Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence. - Build cross-functional collaboration within the marketing team and with other departments. - Establish clear KPIs and performance metrics to drive accountability and success within the team.Budget Management- Develop and manage the marketing budget with a focus on frugal thinking and maximizing ROI. - Optimize resource allocation across various marketing channels to ensure cost-effectiveness. - Monitor financial performance and adjust strategies as needed to stay within budget.Integrated Campaign ExecutionPlan and execute integrated marketing campaigns that align with business objectives.- Leverage both digital and traditional media to create cohesive and compelling marketing efforts. - Continuously test, measure, and refine campaigns to ensure effectiveness and efficiency.Market and Competitor Analysis- Stay ahead of market trends and shifts in the EdTech sector to keep the brand competitive. - Conduct thorough analysis of competitors' marketing strategies and adjust brand’s approach accordingly. - Utilize insights from data and analytics to guide marketing decisions and strategy.Problem Solving and Innovation- Approach challenges with a problem-solving mindset, identifying innovative solutions that drive growth. - Encourage a culture of continuous improvement, where new ideas and approaches are tested and adopted. - Promote frugal thinking, ensuring that all marketing efforts are both effective and cost-efficient.Requirements- Bachelor’s degree in Marketing, Business, or a related field; MBA or Master’s degree preferred. - 10+ years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL activities. - Proven track record of driving growth and brand success within the EdTech or similar sectors. - Exceptional leadership skills, with the ability to inspire and guide a diverse team. - Strong strategic and analytical capabilities, with a focus on data-driven decision-making. - Excellent communication and interpersonal skills, capable of influencing at all levels. - Mastery of digital marketing, brand management, and integrated campaign execution. - Frugal thinker with a passion for optimizing resources to achieve maximum impact.Location: Hyderabad (Work from Office)