Job Title

Role OverviewWe are looking for a Traditional Media Planner with strong experience in TV planning and buying, and hands-on exposure to BARC, YUMI, and audience measurement tools. The role will be responsible for end-to-end planning, execution, and optimisation of television campaigns across clients and categories.Key ResponsibilitiesTV Planning & Strategy- Develop TV media plans aligned to client objectives, budgets, and target audiences - Analyse viewership data using BARC and YUMI to drive planning decisions - Recommend channel mixes, time bands, and GRP strategiesCampaign Execution & Monitoring- Coordinate with buying teams to ensure accurate execution of TV plans - Track campaign delivery against planned GRPs, reach, and frequency - Monitor spot placements and resolve execution discrepanciesReporting & Insights- Prepare pre-buy, mid-campaign, and post-campaign reports - Analyse performance and provide actionable insights to clients and internal teams - Support presentations and client discussions with data-backed recommendationsStakeholder Management- Work closely with internal planning, buying, and account management teams - Coordinate with broadcasters and vendors for data and campaign execution - Support senior planners and managers in day-to-day operationsSkills & RequirementsExperience & Tools- 3–5 years of experience in traditional media planning (TV focus) - Strong hands-on knowledge of BARC, YUMI, and TV planning metrics - Experience in creating and evaluating TV media plansTechnical Skills- Strong understanding of GRPs, reach, frequency, TVRs, and audience segmentation - Good working knowledge of Excel and reporting formats - Ability to interpret data and translate it into planning insightsSoft Skills- Strong communication and coordination skills - Detail-oriented with good analytical thinking - Ability to manage multiple campaigns and timelinesNice to Have- Agency experience preferred - Exposure to multi-market or regional TV planning - Experience working on FMCG, auto, or large-brand accounts