Job Title

Title: PRODUCT Marketing Manager - DigitalLocation: Hyderabad or Bangalore, IndiaExperience: 5–8 yearsPay scale: 7 lacs to 10 lacs DOE - Full time employmentAbout the roleAbout the roleWe are hiring a Product Marketing Manager (PMM) to own positioning, messaging, and go‑to‑market for key products and features targeting US customers. You’ll drive adoption, retention, and referrals by deeply understanding our users and building journeys that move them from signup to active, loyal advocates.What you’ll own- Develop and continuously refine user and buyer personas based on data, research, and customer conversations (US‑focused). - Own messaging and positioning for core journeys: Signup → First Transaction → Repeat Usage → Referral. - Design and execute go-to-market plans for new products/features with clear goals, channels, and timelines. - Create and coordinate lifecycle campaigns (email, in‑app, web, WhatsApp, SMS) to drive activation, engagement, retention, and cross-sell. - Partner with Product and UX on onboarding flows, empty states, and in‑product communication to reduce friction. - Collaborate with Performance Marketing to ensure landing pages, ads, and in‑product experiences are consistent and optimized for US audiences. - Analyze funnels and cohorts to identify drop-offs, high-value segments, and opportunities for growth; translate insights into experiments and content. - Where applicable, enable Sales/CS with US‑market messaging, narratives, FAQs, and decks.Must‑have experience- Product marketing experience at a product‑led company OR at a digital marketing agency running end‑to‑end digital marketing for product‑based companies. - Hands‑on experience working with US‑based digital products and US customer segments (B2C or B2B2C). - Fintech or financial services product experience strongly preferred (remittances, payments, banking, investing, etc.). - Exposure to performance marketing and/or ownership of multi‑crore digital budgets in close partnership with growth teams (e.g., influencing/use of ₹2 Cr+ monthly spend). - Experience collaborating with and sometimes coordinating a cross‑functional squad of ~5–10 people (PM, design, PMM, performance, content). - 5–8 years in product marketing, growth marketing, or lifecycle/CRM for digital products, including US‑facing launches. - Strong storytelling and copywriting skills, confident writing for US audiences. - Proven ownership of ₹2 Cr+ monthly digital marketing spend across multiple paid channels, with clear performance outcomes. - Hands‑on experience targeting US customers (time zones, creatives, compliance, cultural context). - Managed and developed a team of at least 8–10 junior marketers/analysts. - 5–8 years in performance marketing/growth for US‑focused digital products; fintech experience strongly preferred. - Direct experience with at least two major platforms (Google + Meta minimum), including scaling and optimization. - Strong grasp of attribution, cohorts, funnels, and core metrics (CAC, LTV, ROAS, retention). - Comfortable with Excel/Sheets and working closely with data/BI teams; basic SQL is a plus - Excellent Communication Skills - Excellent analytical skills