Job Title

Head of Performance & Conversion (CRO + Paid Media)Role ObjectiveOwn and scale Infidigit’s Performance & Conversion engine, with direct responsibility forrevenue growth, conversion uplift, and profitability across CRO and Paid Media.This role builds repeatable, scalable revenue by turning traffic into outcomes andperformance services into a strong second revenue pillar alongside SEO.Primary success metric: revenue + conversion impact, not experimentation or vanityinnovation.Core Mandate● Build CRO and Paid Media as revenue-generating businesses● Drive cross-sell and upsell into Infidigit’s existing SEO client base● Establish a commercial GTM motion for performance-led services● Ensure strong linkage between traffic → conversion → revenueKey Responsibilities1. Performance & CRO Business Ownership● Own revenue targets, and margins for CRO and Paid Media● Define clear service packages, pricing, and positioning for each● Prioritize use cases that deliver measurable business outcomes (leads, revenue,ROAS, CVR)● Decide what not to sell (guardrails on customization and margin dilution)2. Go-To-Market & Revenue Growth● Drive CRO & Paid Media adoption across:○ Existing SEO clients (primary motion)○ Select net-new performance-led accounts● Partner closely with Sales to:○ Enable pitching, pricing, and objection handling○ Support high-value deals and enterprise conversations● Build a predictable pipeline (not one-off wins)3. CRO Strategy & Conversion Leadership● Define CRO frameworks across:○ UX/UI optimization○ Funnel diagnostics○ Experimentation & testing roadmap● Ensure CRO is sold as a retainer-led, outcome-oriented service● Align CRO tightly with SEO & Paid Media to improve overall CAC and ROAS4. Paid Media Scale & Integration● Own paid media growth across Google, Meta, YouTube, and performance-led channels● Ensure Paid Media works as:○ A growth lever for SEO clients○ A conversion accelerator when paired with CRO● Drive accountability on performance metrics, not just spends5. Team, Process & Operating Rigor● Build and lead high-performing CRO and Paid Media specialists● Establish SOPs, playbooks, dashboards, and weekly performance reviews● Create strong collaboration with:○ SEO delivery○ Sales○ Client leadership● Balance speed, quality, and profitability6. Go-to-Market Enablement & Market Education● Own the development of strategic narratives, POVs, and thought-leadership assetsthat shape how the market understands CRO and Paid Media as revenue levers, notjust execution services.● Partner with Marketing to translate these narratives into sales enablement assets(decks, case frameworks, POV notes, webinars).● Act as a domain voice in enterprise conversations, pitches, and high-stakes dealswhere CRO & Paid Media credibility influences buying decisions.Ideal Candidate Profile● Strong background in performance marketing, CRO, or digital growth● Proven experience owning revenue, targets, and margins● Comfortable operating at the intersection of:○ Strategy○ Sales○ Delivery● Understands how to turn services into scalable offerings● Execution-oriented, commercially sharp, and outcome-drivenPreferred Experience● 8–12 years in performance marketing, growth, or digital services● Experience in agencies, consulting, or high-growth environments● Prior exposure to CRO, Paid Media, or funnel optimization● MBA or equivalent is a plus, not mandatory