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Type: Full-timeExperience: 4–8 years (flexible for the right profile)About MontshalaMontshala is an online Montessori teacher training platform helping schools, teachers, and parents adopt authentic Montessori education. Our primary focus is working with schools that follow (or want to follow) the Montessori method and need trained teachers, structured classrooms, and correct pedagogy.We are building the marketing function from scratch and are looking for a Marketing Lead who will own strategy, messaging, and execution end-to-end. Role OverviewThis is a founding marketing role. You will be responsible for deeply understanding the Montessori ecosystem and translating that understanding into clear messaging, high-conversion content, and predictable lead generation for schools.You will:Become the subject matter expert on Montessori training, school pain points, and decision-maker needsOwn the website revamp and positioningRun outbound campaigns (email + LinkedIn) to reach school decision makersBuild and scale the marketing function over timeKey Responsibilities:1. Messaging & PositioningDevelop clear positioning for Montshala focused primarily on schoolsIdentify pain points, motivations, and outcomes for:Montessori schoolsTeachers seeking certification(Secondary) ParentsTranslate this into:Website copyEmail campaignsLinkedIn messagingSales support material2. Website & Content OwnershipLead the website revamp:Define structureRewrite messagingAlign content to real school problems and outcomesOwn:HomepageSchool-focused landing pagesCase studies & success storiesBlogs / guides if needed3. Outreach & Demand GenerationPlan and execute:Email outreach campaignsLinkedIn outreach campaignsWork with existing databases of:Montessori schoolsSchool ownersPrincipals / coordinatorsOptimize for:Response rateMeeting bookingsQualified school conversations4. Market & Customer UnderstandingResearch and deeply understand:Montessori pedagogyHow schools currently train teachersAccreditation & certification needsChallenges faced by school owners5. Team Building (Future)Be the first marketing hireOver time:Build a content teamBuild a performance/outreach functionSet up processes and playbooksIdeal Candidate ProfileYou are:Excellent at written and verbal communicationCurious and fast at learning new domainsComfortable owning a blank slateAble to connect:Product → pain point → message → actionRequired SkillsStrong copywriting and storytellingWebsite content & messagingEmail and LinkedIn outreach strategyCustomer research & interviewsBasic funnel thinking (lead → meeting → conversion)Ability to work independently in a remote setupNice to Have Experience in:Education sectorTeacher trainingB2B outboundPrior founding marketer or early-stage role Experience building marketing playbooks from scratchWhy Join MontshalaFounding member of the marketing teamDirect impact on business growthOpportunity to build and lead a full marketing teamDeep exposure to education and Montessori Global ecosystemHigh ownership and learning curve