Job Title

Responsible to drive end to endTrade Activation (Instore) and on-ground activation (with consumers)for the Flagship child nutrition brand of Signutra which is No.1 prescribed brand in the category. Other brand will follow through in the near by futurePosition:Customer Marketing Manager or Trade Marketing ManagerMandatory requirement:Candidate only from good FMCG company or Nutrition companyReportee:Yes one Asst Brand manager/Brand Manager and 4-5 third party resource working as Promoter and dietitian for activation purpose in the consumerised statesHead Quarter:New Delhi/NCRDisclaimer: Any aspirants from Sales or any other function please do not apply; ONLY if you are working as a Customer Marketing Manager or Trade Marketing Manager with 8-12 years of experience can apply; others please do not apply if you dont have the defined experienceReporting to: General Manager - MarketingResponsibilitiesDemonstrate deep understanding of consumer, competition, category, and trade channels. Lead consumer (mothers/Kids) and customers (channel partners) interactions. In conjunction with the Brand and Trade team, formulate winning Customer Marketing strategy which enhances brand saliency and helps in achieving sales & distribution objectives. Work closely with Traditional Trade & Modern Trade to impact the activation KPIs like instore brand visibility, taste camps etc Working on the channel strategy for the flagship brand that how the SOG is derived and following up with the Trade sales for the adherence Develop a winning promo offer for the customers/consumers to drive throughput. Deliver disruptive customer promotion plans channel basis like QPS/VPS Schemes, Distributor scheme, hygiene corners, loyalty program etc Develop shopper insights to win In Store and with our Shoppers/Consumers Develop and implement winning Point of Purchase strategies. Develop creative agencies/units which specialize in point of purchase design and implementation Arm the field force with innovative POP tools to create heightened visibility for our brand/s in the market space and train TT and MT employees to execute the way it has to be. Develop/Work with the local activation agencies to drive consumer activation within the school or outside of the school across relevant hotspots like parks, malls, extracurricular zones) with proper action standards and measurement criteria. Managing and guiding team of on-ground promoters and dietitians along with local agencies for on-ground activations 100% Adherence to Signutra Ethics and Compliance policy.Skills & QualificationsTotal desirable experience of 8-12 years in the Trade Marketing/ BTL marketing Worked in the FMCG/Nutrition/OTC space only and had driven trade marketing in more than 4-5 states Understanding of the operating model of Distributors and retailers and their network Understanding of how beats are fixed considering consumer highest footfall and how beats are aligned and driven in tandem with Distributors. Connect with the creative vendor in order to deliver collaterals for the channels. Understanding of how consumers can be engaged inside the shop Understanding of how consumers can be engaged in an external environment across the hotspots like schools, malls, parks, RWA, extracirricular activity zone etc Person who travel basis on the work requirement without apprehension which can be around 6-9 days to get customer insights and ensure the execution along with guiding the team Coaching and subordinate involvement MBA in Marketing from reputed Institute would be an added advantage Clear thought process, disruptive thinkers and works with positive aggression.About UsAt Signutra®, we believe the right nutrition is like a signature. It is dynamic, individual, and changes from person to person. These diversified nutritional needs cannot be met with one solution. We are global experts in medical nutrition, who understand that nutrition science is common across the world, but nutritional demands need to be unique for each country. And this is reflected in our purpose; to provide signature medical nutrition custom-made for the geographies we become active. Custom made for Indian nutrition needs. Custom made for local habits. Custom made for the Indian palette.The Group Signutra Nutrition is a joint entity between Umesh Modi Group and Mundi Pharma. Modi group is known for their diversified business like Pharmaceuticals Win Medicare (Betadine Brands etc), Modi Mundi Pharma (specialty business), Revlon cosmetics, Mederma OTC business, Rockford liquor business and many other diversified businesses. The group’s interests are also spread across diverse business ventures. With 30 branch offices, 18 production units and over 10,500 skilled professionals, Signutra has its three state of the art manufacturing plant in Modinagar and has two R&D centers and collaboration with 15 multinational companies that gives it a distinction of having one of the largest numbers of foreign collaborations amongst leading business houses in India.Flying high, the group continues to work hard and keep its eyes fixed on the goal to deliver the range of quality products.The group has an annual turnover of more than ~5000 Crores INR.Our portfolio Signutra®, a diverse portfolio of custom-made nutrition solutions, aims to fill gaps in nutrition that are left by disease, lifestyle, or life stage.Signutra has three business verticalsChild and Women Nutrition Adult Nutrition and Hospital Care Infant formulaPopular flag bearer brands are Groviva grp, Vivamom Grp,Maxvida Grp & Nutramil GrpSignutra has crossed its milestone and inching towards and approved business plan of becoming 500 crores organization by 2030-31Signutra in India got operationalize in 2017 and in such a short stint became one of the 5thlargest Nutrition companies